Google updated its Googlebot documentation to clarify information about file size limits. The change involves moving information about default file…
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The Gap Between Output and Outcomes Over the past two years, I’ve had hundreds of conversations with business leaders about…
AI search has a clarity problem. It can access almost everything published online, but it still struggles to understand what…
Vibe coding is a new way to create software using AI tools such as ChatGPT, Cursor, Replit, and Gemini. It…
Prompt research is the process of identifying and tracking the questions that cause AI systems to compare options and recommend…
SEO roadmaps have a lot in common with New Year’s resolutions: They’re created with optimism, backed by sincere intent, and…
The way consumers search for answers online has changed over the years. Instead of typing a keyword or query into…
Ads are now being tested in ChatGPT in the U.S., appearing for some users across different account types. For the…
Google added new documentation to Search Central covering their Preferred Sources program that helps news websites get into the Top…
People inspecting ChatGPT responses are spotting references to ads in the page source. One line reads: “InReply to user query…