Search engines and AI systems need ways to evaluate which sites deserve to show more prominently in search than others.…
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Google’s crawl team has been filing bugs directly against WordPress plugins that waste crawl budget at scale. Gary Illyes, Analyst…
Microsoft Advertising today launched the Publisher Content Marketplace (PCM), a system that lets publishers license premium content to AI products…
Your audience is searching and consuming content everywhere. It feels impossible to keep up.That’s because they’re regularly engaging with 7+…
Google updated its Googlebot documentation to clarify information about file size limits. The change involves moving information about default file…
The Gap Between Output and Outcomes Over the past two years, I’ve had hundreds of conversations with business leaders about…
AI search has a clarity problem. It can access almost everything published online, but it still struggles to understand what…
Vibe coding is a new way to create software using AI tools such as ChatGPT, Cursor, Replit, and Gemini. It…
Prompt research is the process of identifying and tracking the questions that cause AI systems to compare options and recommend…
SEO roadmaps have a lot in common with New Year’s resolutions: They’re created with optimism, backed by sincere intent, and…