Trust In AI Search Could Drop With Ads, Survey Shows

• A new Ipsos survey adds consumer sentiment data to the growing debate over ads in AI search.
• Most US adults say ads in AI search results would reduce their trust in those results.
• Early advertiser data from ChatGPT’s ad pilot offers limited context.

An Ipsos survey of U.S. adults found 63% say ads in AI search results would reduce trust. Early advertiser data offers limited, mixed signals.