Microsoft Advertising is rolling out a slate of updates aimed at making Performance Max campaigns easier to manage, measure, and…
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Ravie LakshmananApr 09, 2026Malware / Windows Security A previously undocumented threat cluster dubbed UAT-10362 has been attributed to spear-phishing campaigns targeting…
Google is giving advertisers more control over how AI generates ad copy, making it easier to scale campaigns without losing…
Paid search is often the highest-leverage ecommerce growth channel, delivering strong conversion rates and efficient spend when structured effectively. Google…
Google launched a channel performance timeline view in Performance Max. It gives you a clearer breakdown of how Search, YouTube,…
Your paid social operation is on fire. You know how your audience thinks, the creative process is dialed in, and…
The days of building campaigns around long lists of keywords are fading. Today, AI-powered Google campaigns and features like Performance…
Google will begin enforcing a minimum daily budget for Demand Gen campaigns starting April 1, 2026. What’s happening: The Google…
AI models are being folded into fraud and influence operations that follow long standing tactics. A February 2026 update to…
Google is rolling out a significant update to how average daily budgets pace in campaigns that use ad scheduling —…