Demand Gen campaigns are becoming more deeply integrated into Google’s advertising stack. Starting June 10th, Display & Video 360 API users will gain the ability to manage Demand Gen resources directly through the API, bringing campaign automation and management workflows closer to parity with other DV360 inventory types.
What’s happening. Google will begin rolling out Demand Gen resource support to Display & Video 360 API partners on June 10, with full availability expected by June 24.
The update adds support for Demand Gen line items, ad groups and ad formats, allowing developers and advertisers to retrieve, create, update and delete Demand Gen resources through the API. Once enabled, Demand Gen resources will also appear in standard line item and ad group list responses alongside existing DV360 campaign objects.
Between the lines. For advertisers and technology partners that rely on API integrations, the biggest immediate impact is that existing list queries may begin returning additional Demand Gen line items and ad groups. Google is advising developers to update integrations before June 10 to ensure systems can process the new resource types.
Why we care. The update makes it easier to automate Demand Gen campaign management within existing DV360 workflows, reducing the need for separate tools or manual processes as advertisers expand into YouTube and other discovery-focused inventory.
The bottom line. Demand Gen is moving from beta functionality to a standard part of the DV360 API, giving advertisers and partners more flexibility to manage campaigns programmatically at scale.
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