Google has confirmed that Google Marketing Live 2026 will take place on May 20, when the company is expected to unveil its latest updates across advertising, AI, measurement and campaign automation.
The date surfaced in an email received by PPC News Feed owner Hana Kobzová from the Accelerate with Google program, which invited participants to submit entries for the Google Ads Impact Awards.
- According to the message, winners of the awards will be announced during Google Marketing Live 2026.
Why we care. The annual event has become one of the biggest announcement days for advertisers using Google Ads. Google Marketing Live is where Google typically announces its biggest changes to Google Ads — including new AI features, campaign types and measurement tools that can directly impact how campaigns are built and optimized.
Many of Google’s most significant advertising updates each year are first revealed at this event, meaning it often shows where the platform — and advertisers’ strategies — are heading next.
The bigger picture. The event will land during the same window as Google I/O 2026, scheduled for May 19–20. While I/O focuses on Google’s broader ecosystem — including AI, Search and developer technologies — announcements there often influence the direction of advertising products.
What to watch. Expect updates tied to AI-driven advertising, automation and new ways to measure performance across Google’s platforms. For marketers, the event often sets the tone for where Google’s ad strategy is heading for the rest of the year.
First spotted. Kobzová shared the update on PPC News Feed
Dig deeper. Google Marketing Live 2025.
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