Google is bringing generative AI directly into Google Ad Manager with the launch of Ask Ad Manager, a new Gemini-powered assistant designed to help publishers analyze performance, troubleshoot issues and navigate the platform using natural language.
The beta launches this month as Google pushes deeper into AI-powered ad operations.
What’s happening. Ask Ad Manager is a conversational AI agent built specifically for publishers using Google Ad Manager.
Unlike traditional reporting tools, publishers can ask questions in plain language and receive personalized answers, recommendations and reports based on their own Ad Manager data.
Google says the tool is designed to help users move from analysis to action faster by reducing the time spent generating reports, diagnosing problems and navigating the platform.
What it can do:
Troubleshoot delivery issues.
Instead of manually pulling reports to investigate underperforming line items, publishers can ask the AI agent questions and receive guidance on potential causes and next steps.
Generate reports on demand.
Users can request custom metrics, benchmarks and performance reports through a simple prompt rather than building multiple reports manually.
Navigate Ad Manager faster.
Ask Ad Manager can direct users to relevant pages within the platform and automatically apply the appropriate filters and settings based on the conversation.
Why we care. For publishers managing large inventories and complex campaigns, the ability to quickly surface insights and diagnose issues could reduce operational workload and accelerate decision-making.
The feature also reflects a growing shift across ad tech toward AI agents that can perform tasks and streamline workflows instead of simply generating information.
Looking ahead. Google says Ask Ad Manager is just the beginning of a broader move toward what it calls a more “agentic” future for advertising operations.
The company plans to introduce additional AI capabilities throughout the year, including developer tools such as REST APIs and an MCP server to support workflow automation and integrations.
Google is also developing specialized agents that could help publishers and agencies discover inventory, negotiate deals and execute campaigns more efficiently.
Bottom line. Ask Ad Manager brings Gemini-powered assistance directly into Google Ad Manager, giving publishers a new way to access insights, resolve issues and manage advertising operations through natural language prompts.
Search Engine Land is owned by Semrush. We remain committed to providing high-quality coverage of marketing topics. Unless otherwise noted, this page’s content was written by either an employee or a paid contractor of Semrush Inc.
