Brands can now tap retailer first-party data to run Demand Gen campaigns across YouTube, Discover and Gmail directly through Commerce…
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Demand Gen campaigns are becoming more deeply integrated into Google’s advertising stack. Starting June 10th, Display & Video 360 API…
In this week’s episode of the Niche Pursuits podcast, Tim Stoddart and I discuss what happens after selling a business…
Google is officially getting rid of the Display Network campaign type. The update means advertisers will eventually manage Google Display…
Google is moving Display Ads management into Demand Gen campaigns as it pushes advertisers toward more unified, AI-driven campaign structures.…
A few weeks ago, we sat down with marketers running webinar programs at agencies and in-house teams, all B2B. We…
Some advertisers say ad reviews are taking more than seven days — far beyond normal timelines. What’s happening. Matthew Skelton,…
Google is rolling out new Demand Gen updates in Google Ads, aimed at helping advertisers convert faster and capture more…
Google announced two updates to Demand Gen ahead of Google Marketing Live. View-through conversion (VTC) optimization is now available for…
Those in search of cheap smart glasses won’t find much, unless you’re cool waiting for a discount to hit or…