B2B PPC advertisers have more options than ever for measuring success. In the past, you had to rely on form-fill…
Browsing: PPC
Pay-per-click (PPC) advertising puts your business directly in front of your target audience in a controlled way. With PPC, you set…
Every few weeks, someone publishes a piece about AI agents taking over Google Ads, SEO, or social media. Inevitably, the…
Keyword research sounds like such a daunting task. Even as a seasoned SEO and PPC professional, I still get tripped…
If your paid social campaigns aren’t converting, you may be undervaluing their impact. Your brand’s exposure on social media can…
Branded search is often treated as predictable and easy to manage. In practice, it isn’t. PPC teams see rising CPC…
Ginny Marvin didn’t get into PPC because she had a grand plan. She got into it because she was ready…
Microsoft announced a wave of AI updates this week, and most of the coverage will likely focus on the individual…
For most of the history of paid search, performance measurement followed a clear cause-and-effect relationship. Advertisers controlled the inputs inside…
Ask any PPC professional what career shape they are working toward, and most will say T-shaped. One deep specialism, broad…