Google has announced a new set of updates to its Performance Max campaign type, focused on two areas advertisers have…
Browsing: Performance
While initially criticized as a black box, Performance Max has evolved into a fairly critical campaign type. With each passing…
Google is incrementally improving metric visibility in Performance Max, giving advertisers more insight into how creative choices — particularly video…
Chloe Varnfield, a digital marketing specialist at Atelier Studios with nearly eight years in PPC, joined me to share the…
Google Ads is set to enhance the viewer experience of Performance Max video ads with an innovative asset optimization feature.…
Since Google introduced AI Max for Search campaigns, most of the discussion has focused on Google’s own benchmarks. Those benchmarks…
If you head to Tools → Planning in Google Ads, chances are you’re clicking into Keyword Planner. Most advertisers stop…
I recently bought a shiny LG TV that I’ve been wanting to get for a long time. I assumed that…
This post was sponsored by Channable. The opinions expressed in this article are the sponsor’s own. Ever watched your top-selling…
Sterling K. Brown exudes consistency. The multi-talented performer won an Emmy a decade ago for portraying Chris Darden in the…