Welcome to this week’s PPC Pulse. This week’s updates focus on Performance Max visibility improvements, new budget planning tools in…
Browsing: Performance
Google has announced a new set of updates to its Performance Max campaign type, focused on two areas advertisers have…
While initially criticized as a black box, Performance Max has evolved into a fairly critical campaign type. With each passing…
Google is incrementally improving metric visibility in Performance Max, giving advertisers more insight into how creative choices — particularly video…
Chloe Varnfield, a digital marketing specialist at Atelier Studios with nearly eight years in PPC, joined me to share the…
Google Ads is set to enhance the viewer experience of Performance Max video ads with an innovative asset optimization feature.…
Since Google introduced AI Max for Search campaigns, most of the discussion has focused on Google’s own benchmarks. Those benchmarks…
If you head to Tools → Planning in Google Ads, chances are you’re clicking into Keyword Planner. Most advertisers stop…
I recently bought a shiny LG TV that I’ve been wanting to get for a long time. I assumed that…
This post was sponsored by Channable. The opinions expressed in this article are the sponsor’s own. Ever watched your top-selling…