Many Google Ads accounts have a conversion tracking problem that is disguised as a strategy problem. The ad account in…
Browsing: Conversion
Advertisers are paying more for clicks in Google Ads — but they’re also getting better at turning those clicks into…
Google is phasing out offline conversion imports through the Google Ads API for some developers starting June 15th. Advertisers and…
Most customers take multiple touchpoints to convert: They discover your brand, compare alternatives, return for another look, and buy when…
Microsoft Advertising is giving advertisers more flexibility in reporting, with custom columns now supporting all conversion metrics — a move…
Google is expanding its Analytics Data API to include cross-channel conversion reporting — giving developers programmatic access to paid and…
As ad dollars begin shifting toward ChatGPT, ad tech firms have started working to make that transition as seamless as…
Google announced two updates to Demand Gen ahead of Google Marketing Live. View-through conversion (VTC) optimization is now available for…
Google may be streamlining one of the most error-prone parts of campaign setup — conversion tracking — by reducing the…
Google Ads is rolling out a beta feature that lets advertisers connect external data sources directly inside conversion action settings,…