Streaming video service recommendations still tend to be simplistic unless you’re using platform-specific tools like Google’s Gemini for TV, but that’s finally changing. Tubi has launched ChatGPT’s first-ever native streaming service app, making it easier to find movies and shows on Fox’s free-to-watch service using more natural-sounding requests.
All you have to do is connect the Tubi app from the ChatGPT app store and start your prompt with “@Tubi.” From there, you can ask for recommendations that would defy many conventional search engines. You can ask it to find a surreal movie that isn’t scary, for instance, or a ’90s show that both kids and adults can enjoy. Theoretically, you’ll find titles that would have been missing or buried in conventional search queries.
The app also includes a trivia game for avid viewers, Tubi says. Its app is trained on over 1 billion monthly viewing hours from more than 100 million viewers.
What does ChatGPT’s first streaming video app mean for movies and TV?
You can find more shows using AI, not search boxes
By itself, Tubi’s native ChatGPT app only has a limited impact. As an ad-supported free service, it doesn’t have as large a catalog of blockbuster movies and TV shows as subscription-based rivals like Amazon Prime Video and Netflix.
However, the integration shows how streaming service recommendations might work going forward. Rather than launching a service’s app, you might go to the AI platform you’re already using to draft emails and get shopping advice. Companies like Tubi could come to you, rather than insisting you come to them. Amazon and Netflix have experimented with AI, but only within their own service portals.
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Tubi’s app might also spur competing services to offer their own apps through ChatGPT, Claude, and other AI systems. If so, you might find yourself regularly turning to AI for movie night advice instead of scrolling through results lists.
That, in turn, could influence the content services create. If AI platforms like ChatGPT become major factors in a given title’s success, you might see shows developed to appear more frequently in their recommendations. It could also lead to unexpected hits as shows surface through newly popular queries — say, escapist movies to get away from bleak recent events. If nothing else, you should spend more time watching video than finding it.
