Getting more data is rarely the problem in SEO. The issue is that it lives in too many places, and turning it into useful insights involves a lot of jumping between tools, exporting CSVs, and piecing it all together manually.Claude Code and the Semrush MCP let you see the full picture in one place, and in a way that lets you interact with the data in plain English. Here’s an example of what you can do:In this guide, I’ll show you how to connect your first-party Google data and Semrush’s competitive intelligence to Claude Code. I’ll then show you how…
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Another frantic call at 3 a.m.: the Oracle Red Bull Racing Formula One team discovered an issue in the wind tunnel testing its cars. It’s up to Ian Brunton, head of software engineering for aerodynamics, to troubleshoot the problem. Even when he’s already shaken off the early-morning haze, the investigation could easily take an hour. But when it comes to racing, every second counts. Many security-related considerations go into managing an F1 team. The tools, methods, and the infrastructure engineers use to design the cars require heavy investments and the team needs to secure information from leaking to competitors. And as…
SEO services have evolved significantly in recent years, driven by changes in search behavior, AI-powered results, and rising competition across industries. To give you the most accurate picture of the industry today, we’ve combined data from multiple sources, including our survey of 1,200 business owners. In this report, you’ll learn: How much businesses spend on SEO services today Where companies actually find and hire SEO providers What factors influence the decision to choose one agency over another Why clients leave (or stay with) their SEO provider Key trends shaping the future of SEO services Let’s dive into the data. Highlights…
Noncertified skills: winners and losers Foote Partners found that even as overall premiums fall, a subset of high-paying noncertified skills continues to command outsized pay, with bonuses ranging from 15% to 24% of base salary. Risk analytics and assessment leads at a 24% premium, followed by smart contracts and AIOps at 23%. Apache Flink has climbed 15.8% in market value, while cryptography has surged 33.3%. Network Architecture, IT Governance, Threat Detection, and Scaled Agile Framework (SAFe) are each delivering 20% premiums and rising. At the same time, more traditional areas are losing ground. Web and e-commerce development skills declined 9.7%…
Chatbots typically don’t have access to real SEO data, so they often make things up and present them as facts. But once you connect AI to real SEO data, it becomes a keyword research tool you’ll wonder how you ever worked without. It can help with everything from brainstorming ideas and clustering keywords to sorting search intent and handling the repetitive, time-consuming tasks.In this article, I’ll show you how to do keyword research with AI using Agent A, Ahrefs’ AI marketing assistant, and the prompts to set up a similar workflow in other AI tools, like Claude, through an MCP…
Ravie LakshmananApr 30, 2026Supply Chain Attack / Malware In yet another software supply chain attack, threat actors have managed to compromise the popular Python package Lightning to push two malicious versions to conduct credential theft. According to Aikido Security, OX Security, Socket, and StepSecurity, the two malicious versions are versions 2.6.2 and 2.6.3, both of which were published on April 30, 2026. The campaign is assessed to be an extension of the Mini Shai-Hulud supply chain incident that targeted SAP-related npm packages on Wednesday. As of writing, the project has been quarantined by the administrators of the Python Package Index…
Reporters, community advocates, EFF, and others have used public records laws to reveal and counteract abuse, misuse, and fraudulent narratives around how law enforcement agencies across the country use and share data collected by automated license plate readers (ALPRs). EFF is alarmed by recent laws in several states that have blocked public access to data collected by ALPRs, including, in some cases, information derived from ALPR data. We do not support pending bills in Arizona and Connecticut that would block the public oversight capabilities that ALPR information offers. Every state has laws granting members of the public the right to…
AI search is sending high-intent traffic, but not equally across platforms. Which LLM is actually driving conversions in your clients’ verticals? Should GEO efforts be concentrated on ChatGPT versus Perplexity or Gemini? How do you build an AI search reporting framework clients will actually trust? ▶ Watch the on-demand webinar now to get conversion data by LLM. How To Identify & Focus On The LLM That Works For You Not every LLM deserves equal optimization effort. Misallocating that effort is costing your clients rankings, leads, and revenue. In this on-demand GEO webinar, Natalie Ann and our expert panel for a…
A critical authentication bypass vulnerability (CVE-2026-41940) in cPanel, a popular web-based control panel for managing web hosting accounts, is being exploited by attackers in the wild. What’s more, attackers didn’t have to wait for watchTowr security researchers to release technical details about the vulnerability – they have been spotted exploiting CVE-2026-41940 since February 23, and have likely been abusing it even earlier. About CVE-2026-41940 CPanel, typically provided by shared hosting companies, is one of the most widely used hosting control panels. WHM (Web Host Manager) is used by hosting providers use to manage multiple cPanel accounts on a server. CVE-2026-41940…
A lot of research for new purchases or services now happens inside AI tools, not search results. Buyers ask full questions and get ready-made answers. The problem gets explained, options get listed, and each option now comes with a clear “who it’s for” and the tradeoffs. That AI answer becomes the reference point, and it shapes how buyers think before they ever look at a website. This changes the role of your website. It no longer introduces the category or sets the terms. It reacts to a frame that already exists. You either confirm it, correct it, or lose the…