This post was sponsored by Channable. The opinions expressed in this article are the sponsor’s own. Ever watched your top-selling SKU eat up the majority of your ad spend? All while other high-margin or emerging products struggle to get any delivery? You’re not alone. Since launching in 2021, Google’s Performance Max (PMax) has fundamentally changed the ecommerce advertising landscape. But for many PPC teams, it also introduced a major drawback: limited visibility into spend distribution and performance drivers. Without clear reporting on which placements, audiences, or creative assets are generating results, it’s easy to feel like you’re optimizing in the…
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A new infostealer named ‘Arkanix Stealer’ operated as a malware-as-a-service (MaaS) enterprise in a one-shot campaign, Kaspersky says. Implemented in both C++ and Python, the malware emerged in October 2025, when its developer started advertising it in underground forum posts, but likely ceased operations in December, when its control panel and Discord channel disappeared. While short-lived, Arkanix Stealer did provide miscreants with broad information-stealing capabilities, collecting system and user information, application details, browser data, Telegram and Discord data, VPN information, and stealing files from specific directories. As part of the MaaS, users were provided with access to a control panel…
We have some big news: HubSpot Media is acquiring Starter Story, one of the most trusted and beloved media brands in the entrepreneurship space. If you’ve spent any time in the world of bootstrapped businesses, online startups, or the indie founder community, you already know what Starter Story is. But if this is your first introduction, buckle up, because this brand has a story worth telling. Table of Contents What Is Starter Story? Back in 2017, a software engineer named Pat Walls was burning the candle at both ends. His first startup had just failed to get into Y…
It feels like every time you open a new tab, a billion-dollar company is trying to sell you something. Whether it’s an ad, a news story, or a sponsored shortcut. I just feel like I’ve got a new tab fatigue. Many other users feel similarly, which has led to the rise of personal home pages. Why look at what Google wants you to see when you can look at the health of your server, your local weather, and your actual bookmarks? By self-hosting your start page, you reclaim your focus and create a centralized command center for your digital life.…
SEO is one of the most profitable channels to invest in for long-term growth. It’s also a place where you can spend a lot of time without results. And for a growing healthcare practice, that won’t do. The key to getting results with your healthcare SEO is knowing what strategies to use, what expectations to have, and how to effectively attribute the return on your organic investment. In this guide, we’ll provide seven strategies you can use to dramatically enhance your medical practice’s visibility on search engines and have enough data to continue improving. Contents Set up a foundation for…
I started this experiment because I was trying to make my phone less distracting the moment I unlocked it. I didn’t want a wall of apps and widgets competing for attention. I cleared out everything and created a home screen that consists only of shortcuts, providing direct access to the apps and tasks I use most frequently. The reasoning behind this choice is straightforward: While widgets often claim to offer quick access to information, they frequently fail to deliver on that promise. By removing them entirely and focusing on shortcuts, I could complete work faster and with fewer distractions. Related…
Most identity programs still prioritize work the way they prioritize IT tickets: by volume, loudness, or “what failed a control check.” That approach breaks the moment your environment stops being mostly-human and mostly-onboarded. In modern enterprises, identity risk is created by a compound of factors: control posture, hygiene, business context, and intent. Any one of these can perhaps be manageable on its own. The real danger is the toxic combination, when multiple weaknesses align and attackers get a clean chain from entry to impact. A useful prioritization framework treats identity risk as contextual exposure, not configuration completeness. 1. Controls Posture:…
How often do you review your PPC ad copy? Not just analyzing the performance of each asset within the ad platform, but also reviewing your ads in the context of how they appear next to competitor ads? Are you using the exact same messaging as your competitors? Does your offer stand out from theirs? Which ads are bland and generic, and which provide concrete calls to action and compelling selling points? Let’s walk through several tips for writing paid search copy that stands out in search results and converts customers for your brand. 1. Think about how assets will appear…
TL;DR Samsung is set to unveil new products, including the Galaxy S26 series and Galaxy Buds 4, at the Galaxy Unpacked event tomorrow. Below you can find the instructions on how to watch the event live. Ahead of the launch, you can also enjoy pre-reserve benefits and stand a chance to win $5,000. Attention, Samsung fans! The day you’ve been waiting for is closer than ever. Samsung is set to announce the Galaxy S26 series, the Galaxy Buds 4 duo, and hopefully, One UI 8.5 tomorrow, i.e., on February 25. As with every Galaxy Unpacked event, you can catch the…
Microsoft expands Microsoft Sovereign Cloud with new disconnected and AI capabilities that help organizations run critical infrastructure, productivity services and large AI models inside sovereign boundaries while keeping governance and operational continuity across connected and disconnected environments. Sovereign Private Cloud unifies Azure Local, Microsoft 365 Local and Foundry Local, bringing infrastructure, productivity and support for large AI models to any operational boundary. (Source: Microsoft) “Customers can choose the right control posture for each workload, through a continuum of sovereign options protecting against fragmenting their architecture or increasing operational risk. Trust is built on confidence: confidence that data stays protected, controls…