Inbound marketing is a method of growing your business by building lasting relationships with consumers, prospects, and clients through “pulling” tactics such as SEO, content marketing, social media, video marketing, and more. These practices inherently build more trust than outbound “awareness style” marketing and, as a result, create 54% more leads. What’s even more interesting is that consistent inbound marketing (over a period of about 5 months) can drop your overall lead cost by 80%. These stats are powerful, but they barely scratch the surface of why it’s important to understand inbound marketing and do it well. To start, you…
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As Lifehacker has previously argued, YouTube Premium is probably the best streaming service for most people. Ads can eat into your free time faster than you might realize, and because YouTube’s user-generated videos can be quite short, they’re especially annoying there—and blocking them without a paid subscription is tough. YouTube Premium is also a bit pricey as streaming services go, at $14/month. Fortunately, the company also offers a “Premium Lite” plan that’s much cheaper—and thanks to the recent addition of a few key features, it no longer pales in comparison to a full subscription. In fact, the $8/month YouTube Premium…
Boost your skills with Growth Memo’s weekly expert insights. Subscribe for free! AI-SEO transformation will fail at the alignment layer, not the tactics layer. 25 years of transformation research, spanning 10,800+ participants across industries, reveals that the gap between successful and failed initiatives isn’t technical skill. It’s organizational readiness. What you’ll get: Why AI SEO implementation challenges are people and process problems, not technical ones. The specific alignment failures that kill AI-SEO initiatives before tactics ever get tested. A sequenced approach that transforms you from channel executor to organizational translator. The underlying infrastructure of AI SEO – retrieval-augmented generation, citation…
A vulnerability in GitHub Codespaces could have been exploited by bad actors to seize control of repositories by injecting malicious Copilot instructions in a GitHub issue. The artificial intelligence (AI)-driven vulnerability has been codenamed RoguePilot by Orca Security. It has since been patched by Microsoft following responsible disclosure. “Attackers can craft hidden instructions inside a GitHub issue that are automatically processed by GitHub Copilot, giving them silent control of the in-codespaces AI agent,” security researcher Roi Nisimi said in a report. The vulnerability has been described as a case of passive or indirect prompt injection where a malicious instruction is…
Google Wallet added support for digital passports in 2024, and Apple Wallet gained digital passport support last year. Whether you use an iPhone or an Android phone, you can add your U.S. passport to your phone’s digital wallet app. The two largest mobile operating systems finally support this feature, but now, it’s up to the U.S. Transportation Security Administration (TSA) to accept digital passports at security checkpoints. Surprisingly, the TSA rose to the challenge — it already accepts digital IDs at more than 250 airport checkpoints.
Forescout introduced Forescout VistaroAI, which thinks like a security expert instead of a chatbot. It eliminates the need for prompt engineering by delivering role-based automation with human-in-the-loop control, resulting in faster, more accurate risk decisions and an improved user experience compared to prompt-driven AI assistants. Forescout VistaroAI provides users with a personalized view of the tasks that require attention, prioritized based on that organization’s environment and packaged with the context needed to act. Instead of chasing signals across multiple tools, teams can quickly understand what shifted in their environment overnight, why it matters, and which remediation actions to take first.…
Google Ad Grants accounts can now optimize for real-world foot traffic. Advertisers using the nonprofit program are able to set “shop visits” as an account-level goal — a move that enables campaigns to optimize toward in-person visits. Driving the news. Previously, attempting to mark shop visits as a goal inside Ad Grants would trigger an error. That restriction appears to have been lifted, allowing eligible accounts to include store visit conversions in their primary goal configuration. The update means nonprofits and local organizations can now align bidding and optimization with physical visits — particularly impactful for visibility in Maps placements…
Xumo Play is a free streaming service that unlocks endless entertainment including 350+ live channels with movies, TV shows, news and sports. With 15,000 titles available on demand, there’s always tons to choose from. The intuitive navigation integrates personalized recommendations for an experience built around your watch habits. The best part? No subscriptions or logins are needed to enjoy. Stream, free and easy — anytime, on any device — with Xumo Play. AdvertisementRemove ads, dark theme, and more with Premium From exclusive movies to complete TV series and 350+ free channels, Xumo Play has tons to explore. Enjoy free premium…
CISOs see AI as necessary but insufficient technology and fraught with risks, a new report found.
Microsoft is expanding data loss prevention (DLP) controls to block the Microsoft 365 Copilot AI assistant from processing confidential Word, Excel, and PowerPoint documents, regardless of their location. Currently, Microsoft Purview DLP policies apply only to files stored in SharePoint or OneDrive, but not to those stored on local devices. This change will be deployed through the Augmentation Loop (AugLoop) Office component between late March and late April 2026 to ensure that DLP controls apply to all Office documents, whether they are stored locally, in SharePoint, or OneDrive. “This enhancement responds to customer feedback requesting more consistent protection coverage across local…