Get the week’s best marketing content Gemini is everywhere Google is, which makes the handful of sites it trusts surprisingly powerful.Google has folded Gemini into Search, Android, Chrome, and Workspace, and the audience has grown fast: on Alphabet’s Q4 2025 earnings call, Sundar Pichai said the Gemini app had passed 750 million monthly active users, up from 650 million a quarter earlier. At that scale, the sources Gemini cites help shape what hundreds of millions of people read every month.To see which sites those are, we tracked every domain Gemini cited across a broad set of US queries, then ranked them…
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Cisco Cloud Control: A unified management platform spanning Meraki, Nexus, Intersight, Splunk, and Collaboration. Agentic Actions for networking: Closed-loop autonomous remediation for campus and branch networks. Cisco Multicloud Fabric: A cloud-delivered service connecting branches, data centers, and cloud workloads across AWS, Azure, Google Cloud, and neoclouds. Live Protect expansion: Runtime vulnerability shielding without reboots or maintenance windows, expanding to campus and branch Smart Switches. Agentic IAM: Ephemeral, task-scoped access controls for AI agents delivered through Cisco Secure Access. Cisco Data Fabric powered by Splunk: Federated Search, a Turnkey Machine Data Lake, an AI Toolkit, and an Agentic SOC with six…
Google’s May core update is now complete. The company confirmed the completion on June 2 on the Search Status Dashboard. The update started May 21 at 8:40 AM PDT and ended June 2 at 5:40 AM PDT, for a rollout of 11 days and 21 hours. That’s close to the March core update, which finished in 12 days. What Practitioners Observed Third-party tracking tools showed elevated volatility at several points during the rollout. Some practitioners described the May update as more noticeable than the March update. Glenn Gabe, SEO consultant at G-Squared Interactive, posted on X: “March was meh, but…
Every SEO agency has a hidden context tax. It shows up when a strategist, content lead, or analyst opens Claude and starts rebuilding all the dos and don’ts for that particular account from memory: the brand voice, the keyword cluster killed last quarter, the CMS limitation, the founder’s rejected angle, the competitor the client doesn’t want mentioned. That’s the part of AI adoption we’re still underestimating. LLMs can help with specific SEO tasks, but the problem with unleashing AI on more complex work is providing enough account context to make it useful without creating more review work. One solution is…
“Rapid7 MDR identified successful exploitation across numerous customers, however we did not observe any indication of successful lateral movement from the devices,” the firm said in its analysis. The attackers reached the network but were not seen pushing deeper in the cases Rapid7 investigated, it said. The flaw, tracked as CVE-2026-0257, affects GlobalProtect, Palo Alto’s remote-access VPN platform. Rapid7 said attackers began exploiting it as early as May 17, four days after Palo Alto published fixes and mitigation guidance. The development marks a significant escalation from Palo Alto’s initial May 13 advisory, which rated the flaw medium severity and stated that the…
“Many of the truths we cling to depend greatly on our own point of view.” said Obi-Wan Kenobi. It came back to me this week when I read a LinkedIn post from Rand Fishkin, which opened with a sentence I’ve never seen him write before: “I almost never write blog posts anymore, but this one felt necessary.” Screenshot from LinkedIn, May 2026 I’ve been reading Rand’s blog posts for more than 20 years, and when he says something feels necessary, it’s worth stopping for. The TL;DR for his article is this: “Ignore traffic. Make inimitable products. Shift your priorities away…
Brands can now tap retailer first-party data to run Demand Gen campaigns across YouTube, Discover and Gmail directly through Commerce Media Suite, expanding the reach of retail media beyond traditional onsite placements. What’s happening. Google is expanding Commerce Media Suite to support Demand Gen inventory, creating a new way for brands and retailers to collaborate using shared audience data. The update allows advertisers to activate retailer audiences across Google’s visual and discovery-focused surfaces while maintaining access to the retailer insights that power retail media campaigns. Why we care. This update combines retailer first-party data with the scale of YouTube, Discover…
Get the week’s best marketing content Perplexity built its whole reputation on citing its sources, so the sites it leans on tell you a lot about how it answers.Unlike a general chatbot, Perplexity is an answer engine first: it was designed to respond to questions with linked references up front. That model has found a real audience, with the company reporting hundreds of millions of queries a month and tens of millions of active users worldwide. It’s also unusually candid about sourcing, which makes its citation mix especially revealing.To map it, we tracked every domain Perplexity cited across a broad…
This development is the latest in a year-and-a-half-long probe into whether Redmond is illegally monopolizing several markets and purposely making it more difficult, expensive, or near-impossible to use its products on competitors’ cloud infrastructure. This could put the tech giant in violation of the FTC Act which was passed in 1914 to promote industry competition. Detailed questions around competitive pressure, AI bundling The FTC launched its probe into Microsoft in November 2024 and amped it up earlier this year, issuing civil investigative demands (CIDs) to more than a half dozen of the tech giant’s competitors in the business software and…
Google is consolidating measurement and audience activation workflows across its advertising platforms. New Data Manager API capabilities allow advertisers and partners to send offline conversion data to multiple Google Marketing Platform destinations and improve Customer Match performance with IP-based matching. What’s happening. The Data Manager API now supports offline conversion event uploads to Campaign Manager 360, Search Ads 360 and Display & Video 360. The update expands the API’s role as a centralized data ingestion layer across Google’s advertising ecosystem. Advertisers can now use a single schema to send conversion data across multiple Google products, replacing fragmented workflows that previously…