A SISTRIX analysis of 3.8 million German-language ChatGPT responses found that citation patterns changed after ChatGPT began implementing GPT-5.5. The analysis, published by SISTRIX founder Johannes Beus, tracked 38 daily samples of 100,000 ChatGPT responses. SISTRIX compared citations in the four days before the change with the four days after it. The company describes the event as a “ChatGPT Core Update,” comparing it to the way Google Core Updates change search rankings. SISTRIX also notes that the data shows correlation, not proof that the model change caused the citation movement. For transparency, SISTRIX sells Prompt Tracking, the product used to…
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In the AI era, Gillis said, the network performs the role the PCI bus once played inside a single server. Distributed AI systems require memory, compute, GPU, and storage to work together across physical infrastructure at scale. The network is the backplane that makes that possible. The result, he said, is that customers have come to see it as the one thing they can count on. “There is a new operating model necessary for infrastructure,” Gillis told Network World. AI changed how Cisco builds its own products The shift shows up inside Cisco’s own development organization. Gillis runs a team…
Google published new documentation highlighting its Invalid Activity Credit Report, bringing renewed attention to a little-known tool that helps advertisers track refunds issued for invalid clicks and interactions. The big picture. It’s unclear whether the Invalid Activity Credit Report itself is new as advertisers have seen several of those metrics, like invalid click rate before. However, the help document makes it clear the report gives advertisers a more detailed view of credits issued for invalid traffic across Search and Performance Max campaigns. How it works. Google says it uses automated systems to detect and block invalid traffic before advertisers are…
“Is my Domain Rating good?” is one of the most common questions in SEO. The honest answer: it depends entirely on what you compare it to.Domain Rating (DR) is Ahrefs’ measure of how strong a website’s backlink profile is, on a scale from 0 to 100. It’s relative by design: your score reflects how your backlink profile stacks up against every other website in our index.That’s why “what’s a good DR?” has no single answer. A DR of 60 could be excellent in one industry and middling in another. It could be more than enough to rank for one keyword and nowhere…
Microsoft announced Web IQ, a set of grounding APIs that let AI agents pull information from Bing’s search index. The company calls Web IQ “a search engine for AI systems.” Where Bing helps people find web pages, Web IQ helps AI agents find information they can use while reasoning through a task. What Web IQ Does Web IQ uses a rebuilt retrieval stack based on the Bing index, redesigning how content is indexed, ranked, and selected. AI agents search repeatedly under tight time constraints across multiple steps. The API returns passages and ‘structured evidence objects’ instead of full web pages,…
“Organizations have adopted AI faster than any security team can manually track, triage, or contain, and the tools nobody approved are almost always the ones carrying the highest risk,” said Sanjay Beri, co-founder and CEO of Netskope, in a statement. “We’re delivering a fundamental shift from security teams that react to AI risk, to security operations that anticipate and eliminate it.” The visibility provided by AI Command Center is enabled by NewEdge, Netskope’s privately built global network that carries customer traffic through more than 120 data centers worldwide before it reaches cloud and AI services. NewEdge serves as the foundation…
For years, SEO for small businesses meant guessing which words people typed into Google. Now it’s about understanding how they talk to AI. Customers no longer type short phrases; they ask real questions. Instead of “plumber near me,” people ask: “Who can fix a leaking water heater this week without charging an emergency fee?” Instead of “email marketing tips,” they type: “How can I get more people to open my weekend specials without spamming them?” These prompts are conversational, specific, and tied to real problems. AI models like ChatGPT, Perplexity, and Gemini interpret them as context-rich messages that reveal who…
SEO has expanded beyond conversion into the operational side of the business, because that’s where the signals AI engines increasingly rely on get created. When AI systems decide whether to recommend a brand, they evaluate post-sale signals like onboarding accuracy, performance outcomes, integration depth, and customer advocacy. Most of that information lives inside sales, support, customer success, and delivery teams, not inside marketing calendars or publishing workflows. That creates a major SEO opportunity. Much of the evidence that could influence AI visibility still dies in CRMs, support platforms, and quarterly retrospectives rather than being codified into machine-readable form. Bots and…
Getting your website indexed by Google is necessary if you want to appear in Google’s organic or AI search results. Today, we’ll show you different ways to confirm if Google has indexed your website. We’ll also cover common indexing issues like: Mistakes with your robots.txt file Accidental use of noindex tags Improper canonical tags Internal link problems URLs returning 404 errors Duplicate content Poor site qualityAfter reading, you’ll know how to find and fix indexing issues and confirm whether Google has indexed your important pages.What is the Google index?The Google index is a massive database of webpages that Google has crawled.The…
Get the week’s best marketing content Gemini is everywhere Google is, which makes the handful of sites it trusts surprisingly powerful.Google has folded Gemini into Search, Android, Chrome, and Workspace, and the audience has grown fast: on Alphabet’s Q4 2025 earnings call, Sundar Pichai said the Gemini app had passed 750 million monthly active users, up from 650 million a quarter earlier. At that scale, the sources Gemini cites help shape what hundreds of millions of people read every month.To see which sites those are, we tracked every domain Gemini cited across a broad set of US queries, then ranked them…