In this week’s episode of the Niche Pursuits podcast, Amy Aitman and I discuss what happens when a content portfolio gets crushed by Google’s Helpful Content Update and how her team rebuilt their marketing around visibility across Reddit, YouTube, and third-party mentions. As the COO of Venture 4th Media and Director of Discovery & Delivery for ScaleVisible, Amy has been on the front lines of the post-HCU shakeup, including the hard decisions that followed when traffic and revenue dropped. We talk through what changed, why Reddit surged in visibility, and what a “visibility campaign” can look like when you pair…
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I enjoyed this interview with Google’s head of Search Liz Reid on the ACCESS Podcast with Alex Heath and Ellis Hamburger. Liz talked a lot about the future of Search. Here are the five most interesting parts. Will Agents Eventually Do Most Of The Activity On The Web? Yes, but not all of the interaction. Liz said: “I certainly think there will be a world where agents are doing a lot of interaction on the internet, not just people. I personally don’t believe in a world where it’s all agents, in the sense that I still think that people sometimes…
Edgar Cervantes / Android AuthorityTL;DR Some Hisense TV owners report seeing ads when switching HDMI inputs, turning on the TV, or changing channels. The complaints appear to span an extended time period and several countries. Hisense says the ads were part of a temporary advertising test in Spain that has now ended. Ads might be a fact of life these days, and won’t come as much of a surprise if you’re watching a free streaming service. That doesn’t make them any less annoying, like YouTube’s new unskippable TV ads, which are pushing viewers’ patience. But some owners of Hisense TVs…
Fortanix announced a new multi-sourced quantum entropy capability within Fortanix Data Security Manager (DSM), enabling enterprises to diversify encryption key generation at the origin of trust. Through partnerships with Qrypt and Quantum Dice, Fortanix integrates independent, physics-based quantum entropy sources directly into its key management workflows, enabling compliance requirements that require multiple entropy sources and extending zero-trust principles to the entropy layer. Encryption remains the bedrock of digital security, but as AI systems, quantum computing advancements, and increasingly sophisticated threats accelerate, the quality and provenance of randomness used to generate encryption keys are becoming critical for cryptographic resilience. Regulators across…
We trust simple promises more than long lists. When brands focus on one clear benefit, it feels more believable than trying to do everything at once. Take it from Google.
Whether you’ve just unboxed your first running watch or you’ve been logging miles with one for years, there’s a good chance you’re only scratching the surface of what it can do. Beyond simply tracking your run, today’s smartwatches are packed with features that, with a little know-how, can genuinely transform your training. Here are ten hacks to help you get more out of your smartwatch running companion. Try wearing your fitness watch somewhere other than your wristIn terms of placement, your wrist isn’t the only option. Upper arm placement can actually improve optical heart rate accuracy by giving the sensor…
Layoffs spread across tech sectors Beyond Amazon, Meta, and Block, several technology vendors and platform companies have also announced sizable layoffs this year. According to the RationalFX report: Semiconductor and electronics company ams OSRAM has announced 2,000 layoffs. Telecommunications vendor Ericsson has announced 1,900 job cuts. Semiconductor equipment manufacturer ASML has reduced its workforce by 1,700 employees. Enterprise software and platform companies are also reducing headcount. Enterprise software providers Autodesk and Salesforce have each cut about 1,000 jobs. Online grocery technology company Ocado has also eliminated around 1,000 roles. eBay reduced its headcount by about 800 jobs. Social media company…
Meta is introducing new anti-scam protections across its platforms, deploying systems and user-facing warnings to protect users against scammers. The new features are designed to help catch fraud attempts before WhatsApp, Facebook, and Messenger engage with them. WhatsApp now alerts users when behavioral signals suggest a device-linking request may be fraudulent, a tactic scammers have been using to hijack accounts by tricking users into sharing a linking code or scanning a malicious QR code. “Scammers may try to trick you into linking your WhatsApp account to their device,” Meta explained on Wednesday. “For example, they may urge you to share…
OpenVPN for Android by Arne Schwabe is a free and open source app that uses any standard OpenVPN configuration files to allow Android users to connect to any VPN service which supports the OpenVPN protocol. This means it’s a great alternative way to install a VPN on Android if you cannot or do not want to use the Google Play Store. In this guide we’ll show you how to set up a VPN through OpenVPN for Android. What are the benefits of OpenVPN for Android?OpenVPN for Android is based on the community version of OpenVPN and uses the latest OpenVPN 2.x source…
Google is making Merchant Center for Agencies generally available in the U.S. and Canada today — giving agency teams a single login to manage, monitor, and optimize merchant clients at scale. What’s included: A unified dashboard for managing all client accounts from a single login Proactive diagnostics that surface critical alerts across the portfolio Merchandising-based opportunity tools to identify performance improvements feeding directly into Google Ads. Why we care. Managing multiple merchant accounts across Google’s ecosystem has historically meant jumping between logins and dashboards. Having it all surfaced in one place means problems get caught faster, before they quietly drain…