Having clear key performance indicators (KPIs) simplifies reporting and helps you easily understand how you’re tracking toward your goals.There are many metrics you could track, so focusing on the ones that are right for your business is essential. This guide goes over 20 possible KPIs and how you can choose the ones that are most relevant to you.What are KPIs in marketing?KPIs in marketing are the metrics that reveal how your business is performing in relation to specific marketing goals. For example, if you’re aiming to increase online sales, then conversion rate could be a marketing KPI.Here are some more marketing KPI…
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Google’s latest Android 17 Beta 3 is out now, and the build marks an important milestone. With Beta 3, Android 17 has reached Platform Stability, but for many, the real headline isn’t the finalized APIs. Instead, it’s the new features that the build brings. Related Android 17 Beta 3 rolls out to Pixel devices Hello, Platform Stability Android 17’s stable release isn’t due for a few more weeks, but what we have now with the third Android 17 beta is close as it gets to the final product. With that being said, if you’d like to get a head start,…
A China-nexus actor has been able to gain long-term access in a bid to gather intel on government agencies and critical infrastructure providers.
If you’re looking for a portable, fast, multi-port charger, this one has very little competition. The Anker Prime Charger 160W is quite the little brick, and it’s at its lowest historical price right now, saving you 33% off the retail price. Buy the Anker Prime Charger 160W for just $99.99 ($50 off)This offer is available from Amazon as part of the Big Spring Sale. These deals are scheduled to end on March 31, 2026. I don’t know about you, but I feel like life is too short to spend it tethered to a wall outlet. Not all chargers are the…
A large-scale campaign is targeting developers on GitHub with fake Visual Studio Code (VS Code) security alerts posted in the Discussions section of various projects, to trick users into downloading malware. The spammy posts are crafted as vulnerability advisories and use realistic titles like “Severe Vulnerability – Immediate Update Required,” often including fake CVE IDs and urgent language. In many cases, the threat actor impersonates real code maintainers or researchers for a false sense of legitimacy. Application security company Socket says that the activity appears to be part of a well-organized, large-scale operation rather than a narrow-targeted, opportunistic attack. The discussions…
Imagine a web where a machine fills out your lead forms, buys your products, and negotiates with your backend. While many SEOs are currently arguing over whether to block AI search bots, whether to call ourselves SEOs or GEOs, or optimizing to get mentioned in ChatGPT, the reality of the web is moving far past simple crawlers. With Google’s new WebMCP and Google-Agent bot, the agentic web is already here. The Web Is Becoming Agentic The web as we know it (where humans click links and scroll pages) is radically ending. What replaces it is the agentic web. This week,…
Poste Italiane sees opportunities in reuniting with the former state-owned telecommunications business: “The creation of an integrated group strategic pillar for the national economy, Italy’s largest connected infrastructure with leading positions in financial and insurance services,” it said in a news release. The company is looking to build some complementary services. “The transaction aims to scale and enhance Poste Italiane’s platform by adding three significant assets: a nationwide fixed and mobile network, a leading position in the country’s cloud and data center infrastructure and the ability to offer secure and seamless connectivity to all stakeholders,” it said. Poste Italiane was…
SecurityWeek’s weekly cybersecurity news roundup offers a concise overview of important developments that may not receive full standalone coverage but remain relevant to the broader threat landscape. This curated summary highlights key stories across vulnerability disclosures, emerging attack methods, policy updates, industry reports, and other noteworthy events to help readers maintain a well-rounded awareness of the evolving cybersecurity environment. Here are this week’s highlights: Hackers disrupt LA Metro systems Los Angeles Metro locked down its internal administrative computers after its security team detected unauthorized access, knocking out real-time arrival displays at stations and causing problems for riders trying to load…
Google is testing AI-generated summaries in YouTube feeds, replacing video titles with auto-written synopses. Some YouTube users are seeing video titles replaced by AI-generated summaries in the Android app. Reports on Reddit showed title-less video cards with collapsible summary boxes instead. The details. Video thumbnails remain, but titles are missing in some cases. AI summaries appear in expandable text boxes beneath each video. Users must tap to expand summaries to understand the content. The test appears limited to YouTube on Android. What it looks like. Here’s a screenshot Reddit user GrimmOConnor shared: Why we care. This further abstracts creator metadata…
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