We’ve all seen it. Brands with healthy websites and excellent content have been watching their organic traffic from Google’s SERP erode for years. In a recent webinar hosted by Search Engine Journal, guest speaker Nikhil Lai, principal analyst of Performance Marketing for Forrester Research, estimated his clients are losing between 10 and 40% of organic and direct traffic year-over-year. However, a stunning bright spot is this: Lai said referral traffic from answer engines is growing 40% month over month. Visitors arriving from those engines convert at two to four times the rate of traditional search visitors, spend three times as…
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You don’t have to wait for your SSD to go sideways before testing it for issues. Instead of waking up one day to sudden crashes and other erratic behavior, you can take preventive measures from time to time to check your drive’s health and back up your data before it’s too late. Being proactive costs nothing but the time spent checking and testing the drive, something you only need to do a few times a year and can finish in about a dozen minutes or so. That sure beats having to deal with crashes and other issues when it’s too…
Microsoft has resolved a known issue that rendered the classic Outlook email client unusable for users who enabled the Microsoft Teams Meeting Add-in. The bug was first reported on March 12, when affected Microsoft 365 customers began experiencing Outlook crashes and prompts to start it in safe mode. Microsoft acknowledged the issue nearly a week later in a Microsoft 365 incident report (EX1254044), blaming a previous Outlook build for the crashes. “Starting around March 12, 2026, classic Outlook might crash and then prompt to start in Safe Mode,” it explains in a recently updated support document. “This issue is happening…
When I first started working in content and weaving SEO into my strategy, I treated Page Authority like a report card: the higher the score, the better I was doing. It took a few humbling ranking losses to a competitor with a lower PA score to make me reconsider.
Diagnosing a slow internet involves a lot of guesswork. You might blame your router for slow evening internet, reconfigure your DNS settings to see if your ISP’s DNS is causing the issue, or run the ping command to confirm that yes, something is definitely slow. But ping only tells you the round-trip time to the final destination. It doesn’t tell you where the slowdown is actually happening. That’s where the tracert command comes in. Short for trace route, it maps every router your data passes through on its way to a server and measures the response time at each stop.…
The IT team performed a seven-month analysis of different environments (from full cloud to hybrid), analyzed a half-dozen platforms, projected total-cost-of-ownership (TOC), evaluated feature parity, and mapped out every risk. Ultimately, they settled on Nutanix; Lloyd cited the company’s ability to quickly answer their key questions, collaborate, strategize on AI ambitions, and offer an extensible environment for numerous departments and use cases. Within a year, the city successfully migrated 2,500 legacy VMs to the Nutanix Cloud Platform, all while keeping services online. They quickly saw benefits in speed, uptime, and costs. From a cybersecurity perspective, Lloyd said that Nutanix baked…
A high-severity vulnerability in StrongSwan’s EAP-TTLS AVP parser could be exploited remotely, without authentication, to take VPN services offline. An open source IPsec VPN solution that provides client and server encryption and authentication, StrongSwan supports Windows, Linux, macOS, Android, and other platforms, and is widely used across enterprise environments. The software supports, among other authentication methods, Extensible Authentication Protocol-Tunneled Transport Layer Security (EAP-TTLS), which relies on Attribute-Value Pairs (AVPs) to pass authentication data through a TLS tunnel. Last week, StrongSwan warned that all versions from 4.5.0 to 6.0.4 are affected by an integer underflow bug in the EAP-TTLS AVP parser…
A bug in Google Ads Editor is causing structured snippet extensions copied between accounts to remain unintentionally linked. When advertisers change the language in one account, it can automatically update the same extension in another. Why we care. This bug creates hidden inconsistencies for advertisers managing multi-market campaigns, especially when different languages are required across accounts. What advertisers are seeing. The issue surfaced while managing Czech and Slovak e-commerce accounts by digital marketer Marcin Wsół. Changing the snippet language in one account triggered the same change in the other. The extensions appear separate but behave as if synced. Zoom in.…
What’s next in music is first on SoundCloud. AdvertisementRemove ads, dark theme, and more with Premium Your taste, your scene, your people, your soundtrack, it’s all on SoundCloud. Music discovery is where great taste creates greater moments of connection, online and IRL. That feeling of crate digging with your crush at your local record store? Sourcing rare releases in Japan? That energy lives on SoundCloud – tap in. On SoundCloud, you’re not just streaming, you’re part of a scene. Where will your taste take you? Be the first to discover, play and share your favorite tracks from emerging artists Access…
The SEO role is getting bigger. Not just more complex and strategic, but also broader in scope. Companies are now hiring for visibility across traditional search and AI-driven discovery, and expecting SEOs to connect it all to growth outcomes.How did we get here? A few things converged. AI search tools like ChatGPT changed where people look for answers. Google’s own results started featuring AI-generated responses. And suddenly, ranking on page one wasn’t the whole game anymore.We analyzed 3,900 SEO job postings to see how hiring requirements are shifting and what skills are in demand. Here’s what the data shows.MethodologyTo understand the trajectory…