Over the course of my three-decade career, the keyword drove paid search. Today, it’s one of many signals. Strategy is what determines performance. Keywords were what you researched for weeks, then built your strategy around based on what you uncovered or hypothesized. You managed everything from bids to matched search terms to negatives and the audiences you targeted. Your career was built and measured by how well you structured around a keyword. Paid media has always been deeply tactical, with Google driving the majority of search. You were methodical about placements, audiences, bids, headlines, extensions, and keyword-stuffed URLs. This model…
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Chinese hackers have exploited a zero-day vulnerability in the TrueConf video conferencing software in attacks against government entities in Asia, Check Point reports. The exploited bug, tracked as CVE-2026-3502 (CVSS score of 7.8), exists because the application does not properly verify updates before applying them. This results in the execution of malicious code if an attacker could tamper with the update code, and this is the mechanism that was exploited in the observed attack, Check Point says. TrueConf can be deployed on premises within a private local network, without access to the internet, and is typically used by government, military,…
Interviewer: Jillian York Jacob Mchangama is a Danish lawyer, human rights advocate, and public commentator. He is the Founder and Executive Director of The Future of Free Speech, a nonpartisan think tank located at Vanderbilt University. His new book with Jeff Kosseff, The Future of Free Speech: Reversing the Global Decline of Democracy’s Most Essential Freedom, comes out on April 7th. Jillian York: Welcome, Jacob. I’m just going to kick off with a question that I ask everyone, which is: what does free speech mean to you? Jacob Mchangama: I like to use the definition that Spinoza, the famous Dutch renegade…
RAM cleaners are among the most downloaded apps on Android. They promise better performance, more free memory, and longer battery life with just a tap. And I hate to admit it, but I believed that far longer than I should have. But modern Android phones are quite different. Everything from hardware to software has gotten so much better that RAM cleaning and booster apps aren’t necessary anymore. In fact, they now end up doing more harm than good. How RAM cleaning apps actually slow down your phone Killing apps isn’t as beneficial as you think Pankil Shah / MakeUseOfCredit: Pankil Shah…
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Many website owners collect user feedback but never act on it, so they keep making the same guesses about what to build, write, or fix next. A customer feedback loop changes that by turning survey responses into a clear list of the improvements that will actually grow your business. It takes the guesswork out of your strategy by letting your users tell you exactly what they need. We have used a similar process to decide which features to build in our plugins and which tutorials to write next for our readers. In this guide, I’ll walk you through how to…
Ravie LakshmananApr 03, 2026Mobile Security / Threat Intelligence Cybersecurity researchers have discovered a new version of the SparkCat malware on the Apple App Store and Google Play Store, more than a year after the trojan was discovered targeting both the mobile operating systems. The malware has been found to conceal itself within seemingly benign apps, such as enterprise messengers and food delivery services, while silently scanning victims’ photo galleries for cryptocurrency wallet recovery phrases. Russian cybersecurity company Kaspersky said it found two infected apps on the App Store and one on the Google Play Store that primarily target cryptocurrency users in Asia. “The iOS variant, however, takes a different approach as it scans…
Every time I pull out my phone to pay at a store, the cashiers assume I’ll pay via UPI. While the payments infrastructure has plenty going for it, I prefer credit cards, so I use Google Pay’s Tap to Pay feature. Google rolled out the feature in India all the way back in 2020, but it was limited to just two banks, and it predictably didn’t gain much traction.But Google built out the feature over the last five years, and Tap to Pay works with most major debit and credit cards issued in India. I used it with my HDFC…
In the Volt Typhoon and Flax Typhoon attacks, the routers themselves weren’t compromised because they were foreign-made routers. Far from it! They were compromised because they were unpatched, Internet-exposed, and end-of-life. The router manufacturers were no more guilty of opening the doors to these attacks than Microsoft is for your company’s Windows 7 PCs being hacked in 2026. Only the Salt Typhoon assault on Cisco IOS XE software, which was running on enterprise-grade routers—specifically, ASR 1000 Series, ISR 4000 Series, and Catalyst 8000 Series edge platforms—can be linked directly to Chinese-made routers. Guess what, though? You can still buy, use,…
APERION launched SmartFlow SDK, providing a secure, on-premises path for enterprises migrating away from compromised cloud-based AI gateways. The launch coincides with a 200% increase in web traffic since the March 24 LiteLLM supply chain attack that compromised an estimated 36% of all cloud environments. LiteLLM was the victim of a supply chain attack in which the threat actor group TeamPCP compromised the most widely used open-source LLM proxy in the Python ecosystem through a cascading breach of Aqua Security’s Trivy vulnerability scanner. The compromise has forced enterprises across financial services, healthcare, and defense to urgently reassess their AI infrastructure…