The words “incremental” and “incrementality” get thrown around in affiliate marketing, but they might not mean what they sound like. There may be no increase in actual sales, new customers, or revenue. Affiliate marketers who refer to incrementality often look at it only within the affiliate channel, not across your company as a whole. To determine whether affiliates are truly incremental, ask a simple question: Would the sale have happened without the affiliate program? The answer determines whether the partner is bringing you new customers and revenue or simply intercepting customers already in your checkout flow. Why high-intent traffic doesn’t…
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While I was once the kind of person who would read two books in a single day and still want more, my reading habit completely disappeared somewhere between growing up, smartphones, and the fact that I was running out of drawers to store books. It wasn’t until I picked up an e-ink tablet that I got it back. Instead of getting a Kindle, though, the device that pulled me back was one from Onyx Boox’s lineup. I’ve since used several Boox devices for reading, note-taking, and even as a minimalist phone replacement. One of the most popular devices in Boox’s…
CISA warned U.S. government agencies to secure their Wing FTP Server instances against an actively exploited vulnerability that may be chained in remote code execution attacks. Wing FTP Server is a cross-platform FTP server software that also provides secure file transfer via its built-in SFTP and web servers. The developers claim that their file transfer software is used by more than 10,000 customers worldwide, including the U.S. Air Force, Sony, Airbus, Reuters, and Sephora. Tracked as CVE-2025-47813, the security flaw allows threat actors with low privileges to discover the full local installation path of the application on unpatched servers. “Wing…
The Samsung Sound quality and effects 16.1.29 by Samsung Electronics Co., Ltd. APK appeared first on APKMirror. Introducing APKMirror PREMIUM: ad-free, dark theme, faster downloads, and more.
Available is partnering with wireless infrastructure company Crown Castle, which owns, operates, and leases more than 40,000 cell towers and roughly 90,000 miles of fiber. “Our strategy is to industrialize and modularize deployment by building on telecom co-location and pre-existing physical infrastructure rather than greenfield hyperscale construction,” said Medina. Some initial sites are live (the company declined to say how many, due to “final contractual and commissioning milestones”) and 30 cities are expected to come online by early July. Available is prioritizing dense urban corridors, and early adoption has begun in “major Northeast corridors with a path to nationwide rollout,”…
A C-level executive at Swedish exposure management and identity security firm Outpost24 was targeted in a sophisticated phishing attack, the company’s subsidiary Specops Software reports. The attack, likely mounted with a recently identified phishing-as-a-service kit named Kratos, relied on a seven-step chain that leveraged layered infrastructure and legitimate services to evade detection and deceive the recipient. The phishing message, impersonating financial services provider JP Morgan, appeared as if part of an existing email thread to increase its sense of legitimacy, and invited the recipient to review and sign a document. Furthermore, the attackers used two DomainKeys Identified Mail (DKIM) signatures…
Chris Green helped analyze 17 million websites and co-authored the latest SEO chapter for the Web Almanac, and his conclusion should matter to anyone who does SEO for a living. Green said the data showed that individual SEOs have “minimal” web-wide impact compared to CMS platform defaults. He wrote: “If you are really determined to have an impact outside of your specific clients … you need to be nudging WordPress or Wix or Shopify.” We’ve been tracking CMS market share at Search Engine Journal since WordPress crossed 39.5% of all websites. Back then, the story was WordPress growing, while everyone…
What is Google I/O and when is it this year? Google I/O is one of Google’s most important conferences of the year and it is mostly geared towards software and hardware developers. There is typically a main keynote event where CEO Sundar Pichai reveals new developments in Android and sometimes even teases new product launches that might happen later in the year. The conference spans a couple of days and during the times outside of the keynote, the company has multiple workshops and tutorials for coding practices. Developers are encouraged to attend the event as they will learn new tools,…
Ravie LakshmananMar 16, 2026Malware / Cryptocurrency The GlassWorm malware campaign is being used to fuel an ongoing attack that leverages the stolen GitHub tokens to inject malware into hundreds of Python repositories. “The attack targets Python projects — including Django apps, ML research code, Streamlit dashboards, and PyPI packages — by appending obfuscated code to files like setup.py, main.py, and app.py,” StepSecurity said. “Anyone who runs pip install from a compromised repo or clones and executes the code will trigger the malware.” According to the software supply chain security company, the earliest injections date back to March 8, 2026. The…
Google appears to be testing a new “Sponsored Shops” format in Google Shopping results that highlights entire stores instead of individual products — a potential shift in how brands compete in Shopping ads. What’s happening. Instead of displaying only single product listings, the new block groups multiple products from the same retailer into one sponsored unit. The format features the store name, several products from that shop, and signals such as ratings and brand presence, effectively creating a mini storefront directly inside the Shopping results. Why we care. The new “Sponsored Shops” format in Google Shopping could shift competition from…