Google is experimenting with video ads inside the local pack, signaling a shift toward more immersive, visual formats in location-based search.
Driving the news. The test was spotted by Anthony Higman, who shared that Google is integrating “immersive map view videos” into PPC ads tied to local results.
These video ads appear within the local pack — the map-based listings that show businesses near a user’s search.
What’s new. Instead of static listings or text-based ads, some advertisers may now have the option to surface video content directly in local search results.
- The feature appears tied to settings within Google Ads’ Location Manager.
- It may be enabled through a pre-opted setting in the shared library.
- The format blends paid ads with Google Maps-style immersive experiences.
Why we care. This update could significantly increase visibility and engagement in high-intent local searches. Video ads in the local pack offer a new way to stand out and showcase locations, products, or services more effectively than static listings. This could also mean advertisers needing to start investing in video creative to stay competitive local listings.
Yes, but. The feature appears to be in early testing, and it’s unclear how widely it’s available or how performance compares to traditional local ads.
There’s also the question of creative requirements, as video production adds complexity for advertisers.
The bottom line. Google is bringing video into one of its most intent-driven surfaces — local search — as it looks to make ads more immersive and engaging.
First spotted. This update was spotted by Adsquire founder Anthony Higman who shared spotting the new local listing ad type on LinkedIn.
Search Engine Land is owned by Semrush. We remain committed to providing high-quality coverage of marketing topics. Unless otherwise noted, this page’s content was written by either an employee or a paid contractor of Semrush Inc.
