Custom GPTs can help SEO teams move faster by turning repeatable tasks into structured workflows.
If you don’t have access to paid ChatGPT, you can still use these prompts as standalone references by copying them into your notes for future reuse. You will need to tweak them for your team’s specific use cases, because they are intended as a starting point.
Working with AI is largely trial and error. To get better at writing prompts, practice with small tasks first, iterate on prompts, and take notes on what gets you good outputs.
AI also tends to ramble, so it helps to give strict guidelines for formatting and to specify what not to do. You can upload resources and articles to follow and provide clear context, such as defining the role and audience upfront.
The seven prompts below are designed to help you start building custom GPTs for planning, analysis, and ongoing SEO work.
1. Project plan GPT
Using past examples of project plans, create a GPT that will help you make a draft for this year’s focus areas.
How to set it up
- Input project plans from previous years.
- Give it a specific format to follow.
- Consider how many items or sections to include.
- Add specific details based on you or your team.
- (Optional) Copy notes and feedback from your team or retrospective.
Example prompt
Based on last year’s project plan, make my project plan for this year. Here are the focus areas and problem areas to include.
Give me a bulleted list with the three most important items for me (or my team) to focus on for each quarter of this year. At least one item should cover link building.
Include a one-sentence summary of why you recommend each item and at least two KPIs to measure success.
[Insert last year’s plan.]
Now poke holes in your plan. Give me three reasons I should not focus on these items based on the risks. Include sources for your notes.
Dig deeper: How to use ChatGPT Tasks for SEO
2. Site performance GPT
Hook up your performance dashboards or custom GA reports to ChatGPT and let it do the initial legwork in identifying issues. Then make a list of items to investigate yourself.
How to set it up
- Connect your reporting tools or upload reports directly.
- Give specific direction for what to look for.
- Include the cadence you want to look at, like a daily or weekly report.
- Give examples of types of pages or categories to compare.
Example prompt
Here is the weekly site report. Give me your analysis of how the site performed compared to last week. Include a three-sentence summary of the sessions, conversions, and engagement.
List three wins and three misses in bullet format. Color-code each item based on how good or bad each item is.
[Insert report doc.]
3. Competitor analysis GPT
Check out what’s working and what’s not on competitor sites and get insights for yours. It’s most helpful to connect to a tool like Semrush or Ahrefs.
How to set it up
- Connect tools like Ahrefs or Semrush, or upload a report.
- Identify competitors to analyze and top pages and folders.
- List key metrics to compare.
- Set up unique prompts for page, keyword/topic, folder, and domain-level comparison.
- (Optional) Create documentation on identifying which metrics to dig deeper.
Example prompt
You are an SEO analyst performing competitor analysis to identify areas to improve your website. Check out these URLs and compare them. Give me a table with each URL in the rows and these columns: backlinks, average rank, top keyword, sessions, and estimated value.
Below that, give a two-sentence summary of who wins in each category and why. Use the criteria in this link to make your judgments, citing sources for each.
URL 1:
URL 2:
URL 3:
Article reference:
Dig deeper: How to use advanced SEO competitor analysis to accelerate rankings & boost visibility
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4. SERP analyzer GPT
AI has gotten much better over the last few months at analyzing images. Plug in SERP screenshots from your own searches and compare it to a web search from the GPT. Build this into a competitive SERP landscape analysis to see things like who appears in both searches vs. only one.
How to set it up
- Identify search results and keywords to compare.
- Take screenshots in incognito mode for comparison.
Example prompt
Do a web search for [your keyword here]. Show me what you are seeing in the search results.
Compare it with this screenshot and list the differences. Then include a bulleted list of what the results seen most often have in common.
Dig deeper: How to build a custom GPT to redefine keyword research
5. UX GPT
Turn your design or UX team’s resources into an easy-to-use helper. This is especially helpful for editorial teams that do not want to search through endless documentation for quick advice.
How to set it up
- Upload your team’s documentation or your favorite UX articles.
- Find pages with poor bounce or engagement stats.
- Integrate the tool into standard page updates.
Example prompt
You are an SEO writer working on improving user engagement. Open this page. Check to make sure it follows all of our design rules.
List each violation, along with a source, explaining what is wrong and what to do instead. Then check to see whether there are any relevant page template patterns from the brand book that could apply to this type of page.
6. Tech SEO check GPT
Set up a daily or weekly tech SEO check to do the bulk of the analysis for you.
How to set it up
- Connect any tools like Google Search Console, or upload reports.
- List the top metrics to check, like Core Web Vitals, page speed, and console errors.
- Identify top pages to run a more comprehensive check.
- Set up reminders to run it daily or weekly, or connect it to Slack to export results directly.
Example prompt
Based on the latest CWV report, identify problem pages that need a speed improvement audit. Create the list in a table, with the URLs in rows and columns for speed, issues identified, and suggested fixes. Make a separate list of pages that have improved, along with the actual scores.
Dig deeper: A technical SEO blueprint for GEO: Optimize for AI-powered search
7. Presentation GPT
While ChatGPT cannot directly create slides yet without an add-on or third-party connector, it can create the content for you to paste into your slides. Combine it with your performance, testing, tech SEO, and competitor GPTs for a well-rounded summary of overall site status with relevant context.
How to set it up
- Gather data from your other GPTs.
- Choose the ones to present.
- (Optional) Upload past presentations for reference.
Example prompt
Pretend you are setting up a slide deck. The audience is other members of the SEO team. Format this summary from my Performance GPT into a slide.
Give me a header, subheader, and key bullets and takeaways. The tone should be straightforward but professional. Limit bullets to one line. Round all numbers to zero decimals. Suggest three examples of imagery and graphics to use.
[Insert summary.]
Dig deeper: How to balance speed and credibility in AI-assisted content creation
Where custom GPTs fit into day-to-day SEO work
Custom GPTs are most useful when they sit alongside the tools and processes SEO teams already use. Rather than replacing dashboards, audits, or documentation, they can handle first passes, surface patterns, and standardize how work gets reviewed before a human steps in.
Used this way, the prompts in this article are less about automation for its own sake and more about reducing friction in common SEO tasks, from planning and reporting to SERP analysis and technical checks.
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