Google also announced some new agentic commerce features today in Google Search including Universal Cart, expanding Universal Commerce Protocol and…
Browsing: UCP
Google’s Universal Commerce Protocol is the first production blueprint for what every website (ecommerce or not) will eventually need to…
Earlier this year, Google announced Universal Commerce Protocol (UCP), a protocol to allow AI-agents to buy directly from search. This…
Google updated the Universal Commerce Protocol with new Cart and Catalog capabilities, highlighted Identity Linking as an available option, and…
In January, I wrote about the birth of agentic commerce through both Agentic Commerce Protocol (ACP) and Universal Commerce Protocol (UCP),…
Google’s VP of Ads and Commerce, Vidhya Srinivasan, published her third annual letter to the industry, outlining how the company…