If you’re worried about what AI Overviews mean for SEO, let me remind you of the panic over featured snippets…
Browsing: Traffic
Some marketers argue GEO replaces SEO. Others claim strong SEO is enough for AI visibility. To test both assumptions, we…
Cisco’s new study, AI Impact on Wide Area Networks 2026, finds AI and agentic AI will not only increase traffic…
On Friday, May 8, 2026, The New York Times published a guest essay by investigative journalist Julia Angwin with a…
We spent six months testing custom visual assets across 47 articles on a client’s high-traffic accounting education website to find…
Welcome to this week’s Pulse. The updates affect how you measure AI assistant traffic, what structured data does for visibility,…
The sign on AI-referred traffic conversion flipped. I’m not sure if enough of us have noticed. Twelve months ago, visitors…
Google Analytics added a new AI Assistant channel that tracks traffic from chatbots like ChatGPT, Gemini, and Claude. The update…
Condé Nast CEO Roger Lynch says he told company teams to plan their businesses as if search traffic were zero.…
Search engines were designed to do several things at once: Rank a field of options, route the user to one…