Maddie Lightening speaks on misreported ROAS, account structure chaos & AI mistakes SEO & Digital Marketing April 11, 2026 Maddie Lightening, head of paid media at Hallam, joined me to talk through the mistakes, lessons and mindset shifts that…
Why I Torched 14 Years Of Site Structure To Reclaim My Sanity Blogging March 12, 2026 For years, the back-end of Blogging Wizard was a mess. And fixing it wasn’t fun. Not the content itself. I’m…
How to structure pages for AEO and answer engines: A quick-start guide SEO & Digital Marketing February 3, 2026 The way consumers search for answers online has changed over the years. Instead of typing a keyword or query into…