“Keywords are dead. Topics are the new keywords.” You’ve probably heard this at least a dozen times from LinkedIn gurus…
Browsing: strategy
Boost your skills with Growth Memo’s weekly expert insights. Subscribe for free! Most AEO “strategies” are tactic lists dressed up…
AI-based discovery offers a new level of sophistication in surfacing content, without relying solely on keywords. Beyond keyword-string-first approaches, contextual…
Microsoft is adding two new Windows 365 Cloud PC devices, the ASUS NUC 16 for Windows 365 and the Dell…
I stopped using press releases several years ago. I thought they had lost most of their impact. Then a conversation…
Despite what the headlines would have you believe, artificial intelligence (AI) isn’t new. The term and early technology date back…
Welcome to this week’s PPC Pulse: updates all revolve around how AI is being woven directly into search monetization and…
While most direct-to-consumer brands are maximizing their social media presence with polished content and paid ads, many business-to-business companies (B2Bs)…
The Washington Post’s recent announcement of staffing cuts is a story with heroes, villains, and victims, but buried beneath the…
Your audience is searching and consuming content everywhere. It feels impossible to keep up.That’s because they’re regularly engaging with 7+…