As the race to optimize content for AI consumption and citation continues, clients keep reaching out, confused about the web’s…
Browsing: Search
AI search doesn’t just translate or localize results. It decides which sources, institutions, and versions of reality get surfaced in…
Google announced new agentic capabilities coming to Search — including information agents that monitor the web on a user’s behalf…
I’ve spent the last year watching marketing teams scramble to understand why their organic traffic reports tell one story while…
Google is introducing a new generation of Gemini-powered ad formats across AI Mode and Search designed to make ads feel…
Reporting on AI search visibility is harder than reporting on organic rankings — the signals are distributed across platforms, traffic…
Google announced Gemini 3.5 Flash — designed to be Google’s most capable agentic and coding model to date — and…
Most businesses sound interchangeable online, and AI search is making that impossible to ignore. When ChatGPT, Google AI Overviews, or…
Google also announced new search agents, including information agents and new agentic capabilities within Google Search. The information agent will…
YouTube brought several AI-focused updates to Google I/O this year, but two announcements stood out more than the others. The…