Multi-touch journeys, cross-device behavior, last-click attribution defaults, and privacy restrictions all make attribution messy. Much messier than most dashboards suggest.…
Browsing: reporting
Google is launching new Performance Max controls and reporting: audience exclusions, expanded reporting, and budget forecasting tools. What’s new. Google…
Google has announced a new set of updates to its Performance Max campaign type, focused on two areas advertisers have…
SecurityWeek’s weekly cybersecurity news roundup offers a concise overview of important developments that may not receive full standalone coverage but…
Google is incrementally improving metric visibility in Performance Max, giving advertisers more insight into how creative choices — particularly video…
Google is investigating a disruption affecting Google Ad Manager, according to an update posted on the Google Ads Status Dashboard.…
Data isn’t just a report card. It’s your performance marketing roadmap. Following that roadmap means moving beyond Google Analytics 4’s…
Manual reporting can be replaced entirely using Nvidia GB10 and structured AI workflowsAutomation reduces reliance on additional staff while maintaining…