Google’s Universal Commerce Protocol capabilities expand to main SERP SEO & Digital Marketing May 7, 2026 UCP-powered checkout has begun appearing in Google Search product listings, allowing logged-in users to transact via a “Buy” button directly…
Google expands UCP checkout to main search shopping results SEO & Digital Marketing May 6, 2026 Earlier this year, Google announced Universal Commerce Protocol (UCP), a protocol to allow AI-agents to buy directly from search. This…