Google Analytics 4 now includes a dedicated AI Assistant channel in its Default Channel Group reports.The new channel makes it…
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Welcome to this week’s Pulse. The updates affect how you measure AI assistant traffic, what structured data does for visibility,…
For years, communications and PR teams have warned that their budgets are under threat. In 2026, that warning has become…
Data isn’t just a report card. It’s your performance marketing roadmap. Following that roadmap means moving beyond Google Analytics 4’s…