Many Google Ads accounts have a conversion tracking problem that is disguised as a strategy problem. The ad account in…
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AI search measurement in 2026 looks a lot like paid media in 2008. Everyone can see the impressions. Almost nobody…
Do you know who your audience is and what they want? Over the last 20 years or so, we used…
Last year, I taught a module on content marketing around the PESO model (Paid, Earned, Shared, and Owned media). Matt…
The non-profit MITRE Corporation on Thursday released a new framework to help organizations fight fraudsters. MITRE’s Fight Fraud Framework (MITRE…
Everyone is scrambling to incorporate AI. But what takes priority? Is generative engine optimization (GEO) replacing traditional SEO? Should you…
When I started updating an online course I’m teaching, I kept returning to the same uncomfortable observation: The content marketing…
There’s a flood coming. A downpour of noise — more content, more channels, more AI-generated everything, moving faster than most…
Keyword research is the foundation of a successful content strategy. Because every piece of content you create, every page you…
With AI-driven search and hyper-fragmented media channels reshaping how people discover brands, the “set it and forget it” approach to…