Google expands its Universal Commerce Protocol to power AI-driven shopping SEO & Digital Marketing March 20, 2026 Google is doubling down on the infrastructure behind “agentic commerce,” introducing new capabilities to its Universal Commerce Protocol (UCP) while…
How Google’s Universal Commerce Protocol changes ecommerce SEO SEO & Digital Marketing March 2, 2026 For years, ecommerce ran on a simple model: Google drove traffic, and your site did the selling. Rankings, clicks, and…
