PPC attribution has never been perfect, but AI is widening the gap between what influences a conversion and what gets…
Browsing: attribution
Most attribution models were built for a world where people clicked links. Someone searched, clicked a result, landed on a…
A growing share of buying decisions is being shaped inside AI tools like ChatGPT, Perplexity, and Google’s AI Mode and…
IBM researchers discovered an autonomously coded backdoor that they called unsophisticated but nonetheless ominous.
Meta is updating its ad measurement framework, aiming to simplify attribution in what it calls a “social-first” advertising world. What’s…
An attribution window is the defined time period when a marketing touchpoint — such as an ad click, email open,…