I’ve spent the last year watching marketing teams scramble to understand why their organic traffic reports tell one story while…
Browsing: Analytics
Key Takeaways Google Analytics 4 (GA4) replaced Universal Analytics in July 2023 and introduced a completely redesigned reporting interface. Standard…
Google is introducing Ask Advisor, a new Gemini-powered AI collaborator designed to work across Google Ads, Google Analytics, Merchant Center…
Google Analytics added a new AI Assistant channel that tracks traffic from chatbots like ChatGPT, Gemini, and Claude. The update…
Google Analytics added an “AI Assistant” default channel group for traffic from recognized AI chatbot referrers, with Google naming ChatGPT,…
Google is expanding its Analytics Data API to include cross-channel conversion reporting — giving developers programmatic access to paid and…
Google is trying to simplify one of its most complex products, helping advertisers and analysts get more value from Google…
Jan-Willem Bobbink shared a take on X, that AI visibility trackers are quietly breaking the analytics of brands who are…
Creating video content takes time and budget, so understanding how it performs is critical. YouTube’s native analytics in YouTube Studio…
GitLab has released GitLab 18.11, expanding agentic AI across the entire software lifecycle with security remediation, pipeline configuration, and delivery…