Google Analytics is adding AI-powered Generated insights to the Home page and rolling out cross-channel budgeting (beta), moves designed to…
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Google Analytics has never been perfect, but it used to feel familiar. The shift to Google Analytics 4 forced PPC…
Welcome to this week’s PPC Pulse. This week’s news is a continuation of last week’s announcements about ChatGPT ads and…
On the first episode of the Google Ads Decoded podcast, host Ginny Marvin sat down with Eleanor Stribling, Group Product…
Google’s been quietly upgrading Search Console and Analytics with AI. No fanfare. Just better data filtering. They sit quietly inside…