Search marketing is still as powerful as ever. Google recently surpassed $100 billion in ad revenue in a single quarter,…
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As part of the v23 Ads API launch, Performance Max campaigns can now be reported by channel, including Search, YouTube,…
While SEOs spent much of 2025 worrying that AI Overviews (AIOs) would siphon off even more organic traffic, Google was…
Many Google Ads accounts generate steady traffic but struggle to turn that traffic into outcomes the business actually values, such…
OpenAI previously confirmed that it’s testing ads in ChatGPT for free and $8 Go accounts, and now we’re seeing early…
Welcome to this week’s PPC Pulse. This week’s news is a continuation of last week’s announcements about ChatGPT ads and…
Google is experimenting with showing third-party endorsement content directly within Search ads. The test places short endorsements from external publishers…
A click drop in your Google Ads account can feel like the floor just moved under your account. Not because…
Amazon doesn’t exactly advertise the privacy controls buried in Fire TV’s settings menus. After months of being greeted by promotional…
Google released v23 of the Google Ads API, the first update of 2026. It marks the start of a faster…