Google released v23 of the Google Ads API, the first update of 2026. It marks the start of a faster release cadence.
What’s new. The update adds deeper Performance Max reporting, more granular invoicing, AI-powered audience tools, expanded campaign controls, and more:
- Performance Max transparency: Ad network type breakdowns are now available for PMax campaigns.
- More detailed invoices: Campaign-level costs, regulatory fees, and adjustments can be retrieved via InvoiceService.
- More precise scheduling: Campaigns can now use start and end date-times instead of date-only fields.
- Local data access: Store location details are available through PerStoreView, matching the Stores report.
- New audience dimension: LIFE_EVENT_USER_INTEREST enables life-event-based audience building in Insights tools.
- Smarter Demand Gen planning: Conversion rate forecasts now vary by surface (e.g., Gmail, Shorts).
- Generative AI audiences: Free-text audience descriptions can be translated into structured audience attributes.
- Expanded Shopping metrics: New competitive and conversion metrics are available by conversion date.
Why we care. A faster update cycle lets advertisers and developers access new capabilities sooner, especially as Google pushes deeper into automation, AI-driven planning, and cross-campaign visibility.
Plan for upgrades. Some updates require upgrading client libraries and code, so teams may need to plan development time to fully benefit from v23.
Google’s announcement. Announcing v23 of the Google Ads API
Search Engine Land is owned by Semrush. We remain committed to providing high-quality coverage of marketing topics. Unless otherwise noted, this page’s content was written by either an employee or a paid contractor of Semrush Inc.
