The rules of organic content are shifting from a “publish more” to a “prove more” mindset. Search results increasingly answer…
Browsing: SEO & Digital Marketing
Google’s Gary Ilyes and Martin Splitt discussed Googlebot’s crawl limits, providing more details about why limits exist and revealing new…
Brandon Ervin, Director of Product Management for Google Search Ads, recently discussed campaign consolidation, AI Max, and what advertiser control…
The standard agency reporting call is broken. Budgets are under extreme scrutiny, yet you still invest in vendors that celebrate…
Google’s Gary Illyes and Martin Splitt published a podcast about Googlebot, explaining that it’s not just one standalone thing but…
ChatGPT retrieves far more webpages than it cites. A new AirOps analysis found that 85% of discovered sources never appear…
A recent Harvard Business Review piece echoes the shift we’re sseeing in the SEO industry: at a macro level, LLMs…
Digital marketing usually gets discussed as one bucket in companies. It shows up in planning decks as a single line…
SerpApi is asking a federal court to dismiss Reddit’s lawsuit over alleged scraping of Reddit content from Google Search, saying…
With people now increasingly asking ChatGPT questions and product recommendations, if your brand doesn’t show up in those responses, you’re…