Google is rolling out App Consent Insights in Google Ads, giving advertisers a clearer view into how consent signals impact app campaign performance. What’s new. The new diagnostics view breaks down consent data across apps, platforms, regions, and traffic sources, helping marketers pinpoint gaps in their setup. Zoom in. Advertisers can see an overall consent rating — like “Excellent,” “Good,” or “Poor” — alongside a live count of apps actively sending consented data. A detailed table also shows consent rates for conversions, including splits between EEA and non-EEA users. Why we care. As privacy regulations tighten, consent isn’t just a…
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What you need to knowGemini in Google Chrome is finally rolling out across Asia-Pacific, hitting desktops and iOS in markets like the Philippines, Japan, and Australia.It also pulls context from tools like Google Maps and YouTube, so you can plan trips or get video insights faster.New Nano Banana tools let you edit or generate images with text prompts directly inside Chrome.For several months now, the U.S. and a few other markets have enjoyed a built-in AI assistant in Chrome. Now, the rest of Asia-Pacific is finally getting the same feature.Google is officially launching Gemini in Chrome across much of the…
For IT pros, this translates into: Designing topologies and routing policies that support near real‑time, partial restores of critical services without hard cutovers. Ensuring backup traffic, recovery workflows, and security tooling share telemetry so SecOps can correlate “what changed on the wire” with “what was restored.” Treating recovery points and paths as part of the security posture, not just DR plumbing. If your network cannot support fast, targeted rollback of bad changes—especially those initiated by AI agents—you are not actually secure, no matter how many controls you deploy. The rise of physical AI and the exposed underbelly One of the…
Ravie LakshmananApr 22, 2026Cyber Espionage / Malware The threat actor known as Harvester has been attributed to a new Linux version of its GoGra backdoor deployed as part of attacks likely targeting entities in South Asia. “The malware uses the legitimate Microsoft Graph API and Outlook mailboxes as a covert command-and-control (C2) channel, allowing it to bypass traditional perimeter network defenses,” the Symantec and Carbon Black Threat Hunter Team said in a report shared with The Hacker News. The cybersecurity company said it identified artifacts uploaded to the VirusTotal platform from India and Afghanistan, suggesting that the two countries may…
In this week’s episode of the Niche Pursuits podcast, Data Coach Claire and I discuss what is driving Amazon Influencer earnings now, and why the old “film whatever shows up” approach is no longer enough. She brings a rare data-first perspective to the conversation, with a formal analysis background, about 2 years in the program, and a business on track to reach roughly $100,000 while working around 15 hours per week. The big takeaway is that Amazon Influencer isn’t dead, but it’s far less forgiving than it used to be. Success now depends more on product research, average view duration,…
Backlinks are still a strong ranking signal for search engines. The more quality links pointing to your site from relevant and authoritative sources, the better your chances of ranking for the keywords that matter to your business.But link building now does more than influence Google rankings. AI tools like ChatGPT, Perplexity, and Google’s AI Overviews understand what’s authoritative in part by looking at who credible sources reference. This guide covers 10 link building strategies you can use to boost authority and ultimately build your visibility across both traditional and agentic search.What makes a good backlink?A good backlink is one from an…
The Mozilla Foundation tested Claude Mythos, an Anthropic AI model that has stirred debate in the cybersecurity community. Before granting access to Mythos, Mozilla scanned Firefox using Opus 4.6, which led to fixes for 22 security-sensitive bugs in Firefox 148. For instance, Mythos identified 271 vulnerabilities in Firefox 150. Firefox CTO Bobby Holley said other teams are beginning to experience the same “vertigo” that Mozilla felt when the findings first came into focus. “For a hardened target, just one such bug would have been red-alert in 2025, and so many at once makes you stop to wonder whether it’s even…
SteamOS has always felt like Valve’s silent rebellion. It’s never been loud enough to threaten the status quo outright, but it has always been capable enough to make you question it once you use it. With the Steam Deck, SteamOS became popular all over the world, and almost everyone under the sun with AMD hardware has tried it, or at least thought of doing so. With SteamOS 3.9, Valve’s operating system is crossing some boundaries and stepping over some invisible frontiers. The latest update to SteamOS makes it accessible on every single AMD-powered handheld out there, and the most surprising…
Last September, Lily Ray asked Perplexity for the latest news on SEO and AI search. It told her, confidently, about the “September 2025 ‘Perspective’ Core Algorithm Update”; a Google update that, as she then wrote at length in “The AI Slop Loop,” didn’t exist. Google hasn’t named core updates in years. “Perspectives” was already a SERP feature. If a real update had rolled out while she was in Austria, her inbox would have told her before Perplexity did. She checked the citations. Both pointed at AI-generated posts on SEO agency blogs: sites that had run a content pipeline, hallucinated an…
Formatting a budget is near the bottom of my list of favorite things to do. The task itself isn’t hard, but it’s made up of so many tiny, repetitive steps that I start to lose attention halfway through. It’s just the kind of busywork I’d dump on an AI tool without thinking twice. I’d been keeping an eye on Gemini in Google Sheets since it first showed up as a Workspace add-on, and I’ll admit my first impression was lukewarm. It could pull insights from spreadsheets I’d already made, but couldn’t really build much on its own. However, something has…