This month’s Ask a PPC explores a common advertiser question: Why budgets sometimes overspend even when a target ROAS or target CPA is in place. Understanding this behavior requires separating two concepts that are often conflated: budgets and goals. While they work together, they serve very different functions within auction‑based ad platforms. In this post, we’ll walk through how budgets and goals operate, why target ROAS can sometimes increase spend, and which levers advertisers can use to keep budgets under control. Disclaimer: I am a Microsoft employee. The examples below reference Microsoft Advertising, but the underlying principles apply to any…
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C. Scott Brown / Android AuthorityTL;DR DJI’s upcoming Osmo Pocket 4 has leaked in a video. The video was supposedly shot inside a DJI-authorized store. It points to a slightly improved design and suggests the inclusion of an LED fill light accessory. Nearly three years after DJI launched the widely appreciated Osmo Pocket 3, its successor is on the horizon. As DJI prepares to launch the Osmo Pocket 4, the handheld pocket camera is already being spotlighted, and one recently appeared in a DJI-authorized store.Droneskaki, an authorized DJI seller in Malaysia, recently posted a video of the Osmo Pocket 4…
Texas sued networking giant TP-Link Systems, accusing the company of deceptively marketing its routers as secure while allowing Chinese state-backed hackers to exploit firmware vulnerabilities and access users’ devices. The lawsuit follows an investigation launched in October and claims that TP-Link misled buyers by labeling its products “Made in Vietnam” while sourcing nearly all components from China. According to Paxton, this is important because Chinese law can compel companies with Chinese supply-chain ties to cooperate with government intelligence requests and hand over user data. “This week, my office is launching a coordinated series of actions against CCP-aligned companies to send…
Despite what the headlines would have you believe, artificial intelligence (AI) isn’t new. The term and early technology date back to the 1950s, but generative AI (which emerged in the 2010s) is undeniably new terrain.
When Apple released the first beta for iOS 26.4 this week, testers immediately got to work looking for each and every new feature and change. To their credit, there’s more new here than in iOS 26.3, including an AI playlist generator for Apple Music and support for end-to-end encryption with RCS (finally). But one update slipped under the radar, since it’s not actually available to test in this first beta: CarPlay support for AI assistants like ChatGPT, Claude, and Gemini.AI assistants are coming to CarPlay in iOS 26.4As spotted by MacRumors, CarPlay’s Developer Guide spills the beans on this upcoming…
OpenClaw is rarely out of the news, but not necessarily under that name. This ‘autonomous personal assistant’ started life as Clawdbot, changed its name to Moltbot, and is now OpenClaw. All references to any of these names refer to the same product. On February 14, 2026, Peter Steinberger – the developer of OpenClaw – announced he is joining OpenAI. OpenClaw is transitioning into the OpenClaw Foundation with OpenAI providing financial and technical support. The most continuous and consistent news, however, remains OpenClaw’s security failings. It combines a popular and valuable service to its users with an almost magnetic attraction for…
ChatGPT heavily favors the top of content when selecting citations, according to an analysis of 1.2 million AI answers and 18,012 verified citations by Kevin Indig, Growth Advisor. Why we care. Traditional search rewarded depth and delayed payoff. AI favors immediate classification — clear entities and direct answers up front. If your substance isn’t surfaced early, it’s less likely to appear in AI answers. By the numbers. Indig’s team found a consistent “ski ramp” citation pattern that held across randomized validation batches. He called the results statistically indisputable: 44.2% of citations come from the first 30% of content. 31.1% come…
Affordable, fuel-efficient vehicles are harder to find in 2026 as new-car prices climb, but even within a $30,000 budget, there are still a handful of standout models that deliver impressive mileage without forcing buyers to overspend. These efficient newcomers prove you don’t have to choose between practicality and everyday affordability, you can have both. What defines efficiency in this group isn’t just high EPA ratings on paper, but real-world fuel savings that matter at the pump. From compact hybrids to well-tuned gas engines, each of these cars maximizes its powertrain and aerodynamics to help drivers keep fuel costs low without…
One of my favorite things to do at the end of the day is curl up on the couch or plop into my office chair with a movie or game in mind to help me wind down. But there was one thing I always wanted to do when I got my own place — set up those neat lights I always saw on YouTube from popular TechTubers. I’ve had a set of Govee light bars for a few years at this point, but even my upgraded LG TV in the living room didn’t have a proper USB port to plug…
Ravie LakshmananFeb 19, 2026Cyber Espionage / Data Security Cybersecurity researchers have disclosed details of a new campaign dubbed CRESCENTHARVEST, likely targeting supporters of Iran’s ongoing protests to conduct information theft and long-term espionage. The Acronis Threat Research Unit (TRU) said it observed the activity after January 9, with the attacks designed to deliver a malicious payload that serves as a remote access trojan (RAT) and information stealer to execute commands, log keystrokes, and exfiltrate sensitive data. It’s currently not known if any of the attacks were successful. “The campaign exploits recent geopolitical developments to lure victims into opening malicious .LNK…