Google is incrementally improving metric visibility in Performance Max, giving advertisers more insight into how creative choices — particularly video — impact performance. What’s happening. Google Ads has introduced a new “Ads using video” segment within Performance Max channel performance reporting, allowing advertisers to break down results based on whether video assets were included. Why we care. Marketers can now compare performance across placements that used video versus those that didn’t, offering a clearer view into the role video plays across Google’s automated inventory. It helps answer a key question in an automated environment: whether investing in video assets is…
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We may earn a commission from links on this page. Deal pricing and availability subject to change after time of publication. Finding a pair of headphones or earbuds that precisely meet your needs—whether you’re using them at the gym, while working from home, or even when showering—doesn’t have to mean shelling out a ton of money. The best of them can be really expensive, yes, but if you’re a patient shopper, you can usually find a good deal on just about any pair of headphones.With that said, here are the best deals, discounts, and sales you can find on earbuds…
Keyword research is the foundation of a successful content strategy. Because every piece of content you create, every page you optimize, and every strategic decision you make starts with understanding what your audience is searching for and why they’re searching for it. In this guide, we’ll show you how to find keywords and how to assess them to help you build a strategy that: Works across both traditional search and AI search Drives real value for your businessLet’s start with the fundamentals.What Is Keyword Research?Keyword research is the process of discovering and analyzing the search terms people use in traditional search…
With the debut of the all-electric GV60 Magma, Genesis is no longer just the “other alternative” to the European performance and luxury establishment. The Magma editions are proof of the brand’s transformation into a legitimate high-performance marque, successfully marrying their Athletic Elegance design philosophy and cultural identity with a powertrain that, frankly, looks absolutely sinister. As Manfred Harrer, President of Hyundai Motor Group’s R&D Division, puts it, the goal wasn’t just raw speed, although the GV60 Magma has plenty of that. Rather, the ultimate goal was to create something that provides an emotional connection between the vehicle and the driver,…
“This is no longer a cyclical imbalance. It is a structural reallocation of the memory market driven by AI infrastructure economics,” said Sanchit Vir Gogia, chief analyst and CEO at Greyhound Research. “The biggest mistake right now is to view this as a wafer or DRAM shortage. The constraint is systemic.” Shrish Pant, director analyst at Gartner, offered a more nuanced read. A 2030 horizon, he said, assumes AI demand grows without interruption — a scenario that is not guaranteed. “HBM wafer reallocation is very real and is definitely impacting the market till the end of 2027,” Pant said. “I…
The ransomware operation known as LeakNet has adopted the ClickFix social engineering tactic delivered through compromised websites as an initial access method. The use of ClickFix, where users are tricked into manually running malicious commands to address non-existent errors, is a departure from relying on traditional methods for obtaining initial access, such as through stolen credentials acquired from initial access brokers (IABs), ReliaQuest said in a technical report published today. The second important aspect of these attacks is the use of a staged command-and-control (C2) loader built on the Deno JavaScript runtime to execute malicious payloads directly in memory. “The…
Conferences are a great excuse to meet other marketers, learn cutting-edge tactics, and just simply hang out and make friends!Even better if it’s on your company’s dime.I asked Daria Samokish, our Head of PR and Conference Partnerships, for the list of conferences we’ve shortlisted that are worth attending. Without further ado, here are the best marketing conferences happening throughout 2026.ConferenceWhenLocationAdobe SummitApril 19–22Las Vegas, USASocial Media Marketing WorldApril 28–30Anaheim, USABrightonSEO SpringApril 30 – May 1Brighton, UKOMR FestivalMay 5–6Hamburg, GermanySaaStr AnnualMay 12–14San Mateo, USAAhrefs Evolve Singapore ⭐May 14SingaporeCannes LionsJune 22–26Cannes, FranceMAD//Fest LondonJuly 7–9London, UKThe Business Show AsiaAugust 26–27SingaporeDreamforceSeptember 15–17San Francisco, USAINBOUNDSeptember 16–18Boston, USADMEXCOSeptember 23–24Cologne, GermanyAhrefs…
War Machine dropped in early March to become the most popular movie on Netflix for several weeks running. It’s about an unnamed soldier played by Reacher’s Alan Ritchson training to become an Army Ranger. When he and his team are sent out on a final training exercise, they run into an alien craft that hunts and kills several of them, until only a few are left who can stop it. Combining a sci-fi movie with a war movie is an idea that’s been done many, many times before, because it works. If you enjoyed War Machine, you owe it to…
Secure Code Warrior has announced SCW Trust Agent: AI, a governance solution designed to make AI influence in software development visible, attributable, and enforceable at the point of commit, enabling enterprises to scale AI coding tools with measurable control over software risk. Organizations can trace which AI models influenced specific commits, correlate that influence with vulnerability exposure, and take corrective action before insecure code reaches production. According to Sonar’s 2026 State of Code Developer Survey, 72% of developers report using AI coding tools in their development processes every day. Yet most enterprises lack visibility into how those tools influence production…
Google has removed “What People Suggest,” a search feature that used AI to organize health perspectives from online discussions. The confirmation came as Google held its annual Check Up event, where it announced new AI health features for YouTube. A Google spokesperson confirmed the removal to The Guardian, calling it part of a “broader simplification” of the search results page. The spokesperson said the decision was unrelated to the quality or safety of the feature. The Guardian also reported, citing three people familiar with the matter, that the feature was pulled after a trial run. “What People Suggest” launched on…