Web traffic is being reshuffled in the AI era. But how exactly is the channel mix changing — and where is traffic going? To find out, we analyzed billions of web visits across over 50,000 websites and 17 industries.Long story short: AI traffic grew 66% in 2025 and outpaced every other channel, but it still makes up less than 0.15% of total visits. Meanwhile, organic traffic declined across most industries we analyzed.This study breaks down how traffic is being redistributed across channels, which industries are seeing the biggest changes, and what it means for where you should invest next.Key takeaways Total…
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Itron, which makes devices that measure energy usage and control other infrastructure, said its operations were continuing, despite the intrusion.
Medical device giant Medtronic disclosed last week that hackers breached its network and accessed data in “certain corporate IT systems.” The confirmation comes after the infamous data extortion group ‘ShinyHunters’ claimed the intrusion and the theft of more than 9 million records from the company. Medtronic is an international medical equipment giant with 90,000 employees and operations in 150 countries. It is the largest medical device maker in the world by revenue ($33.5 billion) and also develops healthcare technologies and therapies. Medtronic disclosed the incident on its website, saying that the breach did not impact customers or products and that business operations remained unaffected.…
Cost-per-click (CPC) remains one of the most closely scrutinized metrics in digital advertising for both business owners and expert practitioners. This is understandable; it’s a tangible, easy-to-track metric that offers immediate gratification when it drops and immediate anxiety when it rises. After all, if your average CPC increases from $2 to $5, it’s natural to assume your campaign is performing worse. However, it’s strategically wrong to evaluate your CPC in isolation. In modern Google Ads account structures, particularly those using Smart Bidding, I’ve noticed that a higher CPC is frequently a sign of account health, while a rock-bottom CPC can…
OpenSSH versions released over the past 15 years are affected by a vulnerability leading to full root shell access, and attacks cannot be spotted via log-based detection, data security firm Cyera says. Tracked as CVE-2026-35414 (CVSS score of 8.1), the flaw is described as a mishandling of the authorized_keys principals option in certain scenarios involving certificate authorities (CA) that use comma characters. According to Cyera, because of the bug, a comma in an SSH certificate principal name leads to OpenSSH access control bypass, allowing users to authenticate as root on a vulnerable server, as long as they have a valid…
Do you want to learn how to start a profitable Etsy business selling candles with print-on-demand? Print-on-demand candles can be a great way to sell unique and giftable products online without having to manage inventory or ship orders yourself. This means you can run this work-from-home business from your laptop, which is one reason so… Do you want to learn how to start a profitable Etsy business selling candles with print-on-demand? Print-on-demand candles can be a great way to sell unique and giftable products online without having to manage inventory or ship orders yourself. This means you can run this…
Think about the last time you binged those true crime documentaries. The next time you opened your streaming app, the homepage likely shifted. Investigative series rose to the top. Maybe a notification alerted you when a new series dropped. Promotional emails highlighted only what you hadn’t watched. You didn’t see the data parsing or the decisioning behind it. You just looked forward to enjoying the next title. That’s the standard. According to the Adobe 2025 AI and digital trends report , 71% of consumers want personalized — or personally relevant — offers and information, and 78% expect seamless experiences across…
Cybersecurity researchers have disclosed details of a telecommunications fraud campaign that uses fake CAPTCHA verification tricks to dupe unsuspecting users into sending international text messages that incur charges on their mobile bills, generating illicit revenue for the threat actors who lease the phone numbers. According to a new report published by Infoblox, the operation is believed to have been active since at least June 2020, using methods like social engineering and back button hijacking in web browsers. As many as 35 phone numbers spanning 17 countries have been observed as part of the international revenue share fraud (IRSF) campaign. “The…
When buyers need to find new software today, they often start in AI search, asking full questions about pricing tiers, integrations, compliance, and use cases. AI tools summarize and compare options before buyers ever reach a website. If your SaaS brand isn’t mentioned (or is mentioned inaccurately), you lose early visibility at the start of the buying journey. This guide shows how SaaS teams can strengthen the signals AI systems use to interpret, summarize, and cite their product. You’ll get an eight-step workflow you can apply across product, pricing, documentation, and comparison pages, plus a method for monitoring citations and measuring impact over…
Logging into your analytics to find a sudden drop in website traffic is incredibly frustrating. Your first thought is usually, “Did I break something, or did Google penalize my site?” At WPBeginner, we have managed high-traffic websites since 2009. We have seen just about every reason for a traffic dip, from major search engine updates to minor technical settings that accidentally block search bots. The key to getting your traffic back on track is to calmly diagnose the issue. I’ve helped many site owners through this exact situation. In this guide, I will walk you through my proven step-by-step process…